8:05 am - 12/04/2018

Big Hit applied for trademark rights for the names "BTS" and "Army"

Big Hit Entertainment officially responded to various reports stating that the label has registered for trademark rights for the names “BTS” and their fan base “ARMY.”

According to the Korea Intellectual Property Rights Information Service (KIPRIS), Bit Hit Entertainment applied for trademark rights to the two names last July. In response, the label stated, “It is true that we are actively securing trademark rights related to us.”

Prior to BTS’s debut, Big Hit Entertainment registered “Bangtan” and “Bangan Boyz” in 2012. BTS has been added to the registry because the group has been widely called that, not only in Asia, but also in South America and Europe. Also BTS has taken on a new meaning of “Beyond The Scene.”

Although popular idol group names are often registered for trademark rights, it is unusual for a company to secure them for fan clubs. It seems that the fan club name ARMY was also chosen to be registered as a trademark because it is being used as a unique symbol and due to ARMY being a driving force behind the popularity of BTS.

Meanwhile, BTS will be performing at Taoyuan International Baseball Stadium in Taiwan on December 8 and 9. They will also be attending the 2018 Mnet Asian Music Awards held at the Saitama Super Arena in Japan on December 12 and the AsiaWorld-Expo Arena in Hong Kong on December 14. Their busy schedule will continue until SBS’s 2018 Gayo Daejun at Gocheok Sky Dome in Seoul on December 25.

source: @soompi, soompi, newsen, naver
gigabytexx 9th-Dec-2018 04:47 am (UTC)
Afaik most big fansites always have more than 1 person isn’t it? Maybe one can cover the others so they can split expenses. But yeah they must at least have money to begin with, and the rest is supposedly already supported by selling merch. And I do know a lot of them dont really stan the idol, so I’m guessing the profit must be A LOT to keep continue ‘supporting’ certain oppa despite us thinking the money are spent mostly on the travel part.

I have this one friend who isn’t korean (we’re indonesian), she’s a fan of Seventeen and she’s not necessarily rich either. Yes she makes more money bec she has quite a nice daily job, and she happened to own a good camera bec she likes photography. And she’s a fansite.
I’m not close to this friend so I can’t ask the details (it’d awkwark lol) but she once said sometimes between fansites must really make friends esp to those with different bias, so you can both covering each other when one of you cant attend the event. So person A who’s Vernon fansite will take photos of Jeonghan as well then sell them to person B who couldn’t come. I think those can cut costs as well.
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