7:06 pm - 01/04/2019


SoundCloud couldn’t have asked for a better start to 2019. The platform secured the exclusive New Year’s Eve release of the first solo single from BTS star Jimin, Promise, which then broke SoundCloud’s record for the most streams in a track’s first 24 hours.

SoundCloud’s BTS star exclusive comes less than a month after the appointment of music industry veteran Lisa Ellis as its new Global Head of Music & Artist Relations. The new single, which was streamed 8.5 million times in its first 24 hours, surpassed the previous record on SoundCloud of 4.9m achieved by Drake’s Duppy Freestyle in May 2018 – a diss track released in response to a song from Pusha T.

Promise held on to the No.1 spot on both the SoundCloud Top 50 and New & Hot charts for 48 hours following the release across all countries. At the time of writing, Promise has racked up 16.2m streams. The top five countries driving streams included: South Korea, the United States, Vietnam, Indonesia and Japan.

Promise was composed by Jimin and BTS producer Slow Rabbit, with lyrics written by Jimin and fellow BTS star RM.

Spotify’s all-time 24 hour record was broken by Mariah Carey‘s All I Want For Christmas Is You on December 24, which racked up 10.8m plays.

source: Music Business Wordlwide, SoundCloud
eelgirl13 4th-Jan-2019 07:37 pm (UTC)
*pretends to be surprised*

i haven't been able to listen to it yet bc of soundcloud not working where i am, but everyone is gushing to me that it sounds so good that i am so excited to here it!! most importantly, since i recently watched that clip of jimin talking about working on his solo song, i'm so glad he's finally confident in releasing it now <3

also i'm confused as too what the spotify line is supposed to mean?? its been bothering me lol
nekokonneko 4th-Jan-2019 07:47 pm (UTC)
the spotify line seems like a non-sequitur. i took out a line about soundcloud software integration that also seemed to not be relevant but missed that one lol
rosevael 4th-Jan-2019 09:19 pm (UTC)
babyjenkski 4th-Jan-2019 09:27 pm (UTC)
I liked the song! And not surprised. BTS breaking records left and right. Happy for them!
infj23 4th-Jan-2019 10:15 pm (UTC)
I'm really scared for Jimin. I hope he doesn't get into any dating scandal over the next two years.

That being said, I really liked the song.
lostintheechoes 5th-Jan-2019 12:19 am (UTC)

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