2:47 pm - 01/21/2019

Jungkook mentions Downy fabric softener - product trends on naver and sells out in South Korea

On January 20, Jungkook paid a visit to the official fan cafe of BTS and chatted with his fans. While on the topic of laundry, fans asked the idol what products he uses to do laundry, and Jungkook shared the brand of fabric softener that he currently uses.

Immediately afterwards, ARMYs showed their desire to use the same fabric softener as the BTS member. It soon led to a shortage of the product, and the product’s name topped Naver’s realtime search rankings.

In response, Jungkook took to Twitter and said, “ARMYs… I’m almost out of my fabric softener and have to buy a new one… [but] it’s all sold out.” The member also included a hashtag that said, “ARMY is impressive.”

source: @soompi, soompi, BTS_twt
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goshipgurl 21st-Jan-2019 02:59 pm (UTC)
as expected but i wish people would stop using fabric softener :(
violoncelliste 21st-Jan-2019 03:24 pm (UTC)
what did fabric softener do?
thebloomroom 21st-Jan-2019 03:12 pm (UTC)
Lmao this is ridicuous, people are insane
violoncelliste 21st-Jan-2019 03:25 pm (UTC)
i honestly don't get this kind of behaviour but it's funny
minho_lover 21st-Jan-2019 03:37 pm (UTC)

Bahahaha thats hilarious!

rainstormraider 21st-Jan-2019 03:41 pm (UTC)
Fabric softener is not good for the environment! This was cute but crazy af.

Uh, also, OP why have you spelt Jungkook’s name like that in the title? Lol.

Edited at 2019-01-21 03:45 pm (UTC)
juhli 21st-Jan-2019 03:48 pm (UTC)
oops, didn't even notice, edited it!
jyusou 21st-Jan-2019 03:45 pm (UTC)
His power! Downy’s marketing department must be having a field day.

Also, OT, but in case anyone still doubts Matthew McConaughey attended their Dallas live:

lydzi 21st-Jan-2019 03:59 pm (UTC)
Adorable omg XD
lydzi 21st-Jan-2019 04:00 pm (UTC)
I'm laughing so hard rn. This is a new Midas power rn, all they touch becomes instant gold.
jaelissi 21st-Jan-2019 04:10 pm (UTC)
As we speak, Kookie is waiting by the phone to give Downy his bank details for his good work. Can we get a cf with Jungkook floating on a cloud of feathers or something? It would be cringe, but it would give me life.
pikapika217 21st-Jan-2019 04:42 pm (UTC)
kcaomei 21st-Jan-2019 04:21 pm (UTC)
jungkook played himself cause now he's gonna have a hell of a time trying to get it lol
mjmjchick 21st-Jan-2019 11:08 pm (UTC)
LOL, he already (jokingly) posted on the BTS twitter that he needed more softener and now it’s all sold out
kaypukis 21st-Jan-2019 04:43 pm (UTC)
i'm working at one of the biggest downy competitor company, and this evening the brand manager was panicking with this news as a lot of armies in my country start researching the same variant of downy that jungkook used.
she's afraid this will be declining the brand market share lol

she asking the news link and also some idea on how to get the same promotion from korean fans to her brand as well.

wow the power of jungkook

Edited at 2019-01-21 04:45 pm (UTC)
dongsaengkiller 21st-Jan-2019 04:48 pm (UTC)
Wow indeed!
scionofawhisper 21st-Jan-2019 04:45 pm (UTC)
Damn, Downy lucked out, lmao. Most companies gotta pay a lot of money for that kind of marketing. xD
camouflagecat 21st-Jan-2019 04:50 pm (UTC)
Just in general, I never understood the thing with people buying something just because their fave uses/likes it? If it was a cf deal maybe I sorta see it but random things celebs mention on the go? Am I just getting old for not getting it? Lol kinda fascinating tho.
vintage_boom 21st-Jan-2019 05:00 pm (UTC)
they want to ~feel closer to their fave. in this age I assume anybody with a kind of social following mentioning a brand at random is being paid even when it's not an official CF
xbrokenbabydoll 21st-Jan-2019 05:21 pm (UTC)
That's pathetic.....
nekokonneko 21st-Jan-2019 07:16 pm (UTC)
BTS generally only have to mention a song/product/artist/book to get it selling nowadays, but in this case Jungkook is notorious for being the fussy laundry fairy of the group, so there's some stock in trying out a certain laundry product that he likes.
minah_aplus 21st-Jan-2019 07:19 pm (UTC)
Wow, that's crazy...
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