3:11 pm - 01/31/2019

Luna Speaks Bluntly About Her Struggles As A Solo Artist And Splitting YouTube Profits With SM

f(x)’s Luna appeared on the January 30 broadcast of MBC’s “Radio Star” and talked about the difficulties she’s faced trying to succeed as a solo artist. Luna mentioned in her interview with the writers of the show that she would approach filming with the mindset of a rookie artist, and when asked about it, she said with conviction, “Yes, I’m a rookie!”

The hosts mentioned it’s been 10 years since she debuted, and she said, “No, no, this is my third year. The reason why I say that is because with f(x), I’ve won No. 1 and have been on the top of search rankings, but as a solo artist, even something that might easily be a success [with f(x)] doesn’t work out. On my own, things don’t go the way that I imagine.”

She added, “And it also seems that [SM] won’t spend as much for my solo promotions compared to the group.”

Cha Tae Hyun joked, “So that’s why you must be having thoughts about leaving.” Luna, alarmed, said, “No, that’s not it, that’s not it. I will work hard, with the mindset of a rookie artist, from the bottom up.” When Kim Gu Ra asked how her new solo album is doing, Luna immediately responded, “It’s not good. Not good.”

Luna also talked about her beauty YouTube channel. She said, “It’s so fun, and it feels like I’m finding myself through it. Having just a camera there — it’s not like there’s anyone around — and talking and replying to myself is so fun.”

She said it’s her own account, and that though SM is known to be pretty strict, they aren’t that way with her channel. “They’ll encourage me to show my real self.” When the topic of profits came up, Luna said, “Legally, profits are split with SM. They take a lot. SM takes too much!”

Luna revealed the account fully becomes her own starting in August and asked fans to start watching more starting then.

source: @soompi, soompi, tvdaily, kyeongin
benihime99 31st-Jan-2019 02:23 pm (UTC)
I wish her the best
That being said, her releases just aren't it for me (let me stress that FOR ME part).
I can't think of a single title track I'd like to listen to a second time. (She had some good b-sides though) but everything pretty much falls flat for me. Just not my cup of tea I guess

As for the youtube channel, considering SM is likely to be the one paying for the space, lights, camera, editing, producing... it's no surprise they'd take a huge part of the profits. It's often the case, even for big youtubers, most of those who work with a team anyway

Edited at 2019-01-31 02:24 pm (UTC)
xoxkenzxox 31st-Jan-2019 03:08 pm (UTC)
this is me. I WANT to enjoy her music because she's one of the most talented vocalist in a girl group and has been since debut; however, none of her songs click with me. I wish her well.
premonitioner 31st-Jan-2019 03:26 pm (UTC)
I LOVED Free Somebody and bought the album but everything since has not been it. But I've also felt that way about 90% of SM's releases in the last few years.
aures 31st-Jan-2019 07:29 pm (UTC)
this is so me!

i WANT to like her music, i just don't, there is a reason it doesn't do well, i guess
the songs indeed fall flat, it's such a shame because she has it all, but there's just that click missing, such a shame!
veep_throat 1st-Feb-2019 01:14 am (UTC)
same i havent liked anything from her outside of galaxy rip
aeries_amethyst 1st-Feb-2019 02:42 am (UTC)
damn, i thought it was just me lol XD i really want to stan her and i want her to slay but her releases are doing nothing for me. she should be showing off her vocals and dance skills. she needs to release something that makes her shine, not something forgettable or safe.
thatchicksaywha 31st-Jan-2019 03:55 pm (UTC)
well i'm happy she's enjoying the YouTube channel even tho she deserves so much more...
i wonder if she'll even be putting out more music anytime soon. it sounded like she's going to be continuing as a solo artist for a while now
i think she needs like a boa-esque song to really make a splash. that and maybe a better production budget from SM 😒
pseudo_shigure 31st-Jan-2019 07:20 pm (UTC)
does boa sells well these past few years tho?
aures 31st-Jan-2019 07:32 pm (UTC)
no, woman only sold like 8.5k, which is painful for such an established artist
she does better in Japan, but even there her sales have dropped tremendously
pseudo_shigure 31st-Jan-2019 07:36 pm (UTC)
yeah, but i feel like all sm's older artists don't sell that well anymore. i feel like their cb are just there. eh they do better from concerts anyway i guess.
aures 31st-Jan-2019 07:43 pm (UTC)
agreed, though tvxq does really REALLY well in Japan and suju still sells decent, not like in the old days, but still decent - and indeed, they make a lot of money from concerts, so they don't have to worry about money (yet), thank god

snsd unit sold pretty well though, considering zero promo
sweetestbliss1 1st-Feb-2019 03:38 am (UTC)
I think SNSD will sell well regardless and it was their first comeback as a new sub-unit, so it was bound to do well, even without promo since people were curious about how it would look/sound/etc.
accioanime 31st-Jan-2019 04:48 pm (UTC)
Free Somebody was sooo underrated and should have been promoted!! Korea slept on this anthem

With that said, I love Luna's voice and she is a great dancer but she lacks charisma and stage presence for me. I think as part of a group, she is an excellent main vocal because the others are just so charismatic that they bring the energy up. Fx should just be resurrected, I love their music.
broadcities 31st-Jan-2019 06:07 pm (UTC)
i feel so bad for her - she's obviously so talented but she's not getting a lot of promo by sm nor the bops like free somebody that she could definitely work. also obligatory i miss f(x) so much
lightframes 1st-Feb-2019 12:23 am (UTC)
Awaiting that good August content.
iglooaustralia 1st-Feb-2019 02:23 am (UTC)
SM legit sucks. Poor Luna. f(x) is in this strange, horrible limbo and at this point I just wish they could all break free
ursulavosyem 1st-Feb-2019 07:53 pm (UTC)
Luna I'm rooting for you!! All of f(x), really. I miss the group so much, but I'm glad Luna was at least able to get this TV appearance.
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