10:03 am - 02/08/2019

YG Shares Plans For BLACKPINK’s Comeback, Solo Releases, And U.S. Promotions



YG Entertainment founder Yang Hyun Suk took to the agency’s blog YG Life on February 8 to answer questions about BLACKPINK’s upcoming activities, including comebacks, solo activities, and plans for branching out into the U.S.

Regarding the question of when BLACKPINK will be releasing a new song, Yang Hyun Suk wrote, “We plan to have BLACKPINK release a new song in mid to late March. It will be an EP album with many new songs.” He continued to write, “As BLACKPINK does not have many songs compared to the amount of time they have been active, I am fully aware of and understand fans’ desires for the group to release new songs more often and for them to release a full-length studio album. I am always apologetic that I have not been able to fulfill your requests.”

He went on to say, “Of course, although it is important to release new songs often, I believe BLACKPINK is at a very important point in time where they must release even more high-quality songs and music videos. The new songs that are set to be released in March will be their first EP album in nine months since last June’s “DDU-DU DDU-DU. If I were to remember my reaction to hearing BLACKPINK’s new songs by Teddy, I remember breathing a deep sigh of relief as they were songs that went above and beyond my expectations. I believe there will be much to be excited for.”

Yang Hyun Suk also touched on plans for member Rosé and her talked-about solo release. He stated, “Rosé’s solo song will most likely be released after BLACKPINK’s EP album. We have finished selecting a song that best fits Rosé’s vocals, and both Lisa and Jisoo are also working hard to prepare for solo tracks. In 2019, my hope and goal is for BLACKPINK to have two comebacks and for the remaining three members to release solo tracks, in the order of Rosé, Lisa, and Jisoo.

Finally, he spoke about plans for BLACKPINK to branch out into the U.S. and said, “This is just my personal analysis, but it has been hard to find popular girl groups in the U.S. and Europe for many years, with the last girl group I remember to be Spice Girls, who made their debut in 1996. I believe that may be because there have not been many girl groups to debut as a result of the cultural system. Because of this, I believe the American and European markets are like a blue ocean for BLACKPINK.

He went on to say, “This is based on anticipation from data analysis. If we look at YouTube statistics for BLACKPINK’s latest release ‘DDU-DU DDU-DU,’ the U.S. is the biggest revenue source, and in terms of view count, the U.S. comes in fifth place. Brazil and Mexico are seventh and ninth, with France, Russia, U.K., and Germany all in the top 20 list of countries. We believe that if BLACKPINK continues their overseas promotions, they will see rises in these countries.

Yang Hyun Suk wrote, “I recently met with Universal Music Group Chairman, Lucian Grainge and Interscope Records Chairman, John Janick, and during our discussions, I was able to reaffirm their deep affection for BLACKPINK and their dedication towards ensuring successful promotions for the group.”

Yang Hyun Suk concluded his post by stating, “I will return next Monday with news about new song releases for our artists such as WINNER and iKON. Thank you.”

source: soompi, osen, YGLIFE
goshipgurl 8th-Feb-2019 01:51 pm (UTC)
This is just my personal analysis, but it has been hard to find popular girl groups in the U.S. and Europe for many years, with the last girl group I remember to be Spice Girls, who made their debut in 1996. I believe that may be because there have not been many girl groups to debut as a result of the cultural system

Uhm... Did he live under a rock the past 23 years? Destiny's child, PCD, 5th Harmony, little mix, and the gg's that were only famous in europe like girls aloud, the Saturdays, monrose, ... The reason why there aren't any girl groups on the market right now is because at least here rappers and singer/songwriters occupy the charts. All those yt views are from their kpop fanbase.

It's nice that he's gifting them an EP and a rose solo. 5 more songs to add to their discography, yay we're getting there!

Edited at 2019-02-08 01:52 pm (UTC)
benihime99 8th-Feb-2019 01:55 pm (UTC)
Let's not forget TLC
They gave us the 1999 classic that soon became iconic: No Scrubs

Edited at 2019-02-08 01:59 pm (UTC)
sweet16een 8th-Feb-2019 06:03 pm (UTC)
How did he forget TLC? He made Swi.T (his wife's group) TLC clones
lizanka23 8th-Feb-2019 07:33 pm (UTC)
seriously. especially now that little mix did well with their comeback. just because they're not popular in the US doesn't mean they're not successful. he's so disrespectful to girl groups in general and that's why he fails his girl groups
theweebdream 8th-Feb-2019 02:20 pm (UTC)
Wow, I’m surprised he actually stated his intentions to follow through with the other members’ solo debuts. Now let’s see if he actually does it though.
nekokonneko 8th-Feb-2019 02:23 pm (UTC)
“We plan to have BLACKPINK release a new song in mid to late March. It will be an EP album with many new songs.”

so, they'll be doing the same old songs for their for their television spots but will have something new for coachella


“Of course, although it is important to release new songs often, I believe BLACKPINK is at a very important point in time where they must release even more high-quality songs and music videos. [...] If I were to remember my reaction to hearing BLACKPINK’s new songs by Teddy, I remember breathing a deep sigh of relief as they were songs that went above and beyond my expectations. I believe there will be much to be excited for.”

'quality over quantity' but you're just gonna have teddy rehash the same outdated crap?


“Rosé’s solo song will most likely be released after BLACKPINK’s EP album. We have finished selecting a song that best fits Rosé’s vocals, and both Lisa and Jisoo are also working hard to prepare for solo tracks. In 2019, my hope and goal is for BLACKPINK to have two comebacks and for the remaining three members to release solo tracks, in the order of Rosé, Lisa, and Jisoo.”

rosé's song is finished but the solos for the others haven't been done yet (and may or may not materialise this year since teddy is almost certainly tied up with doing songs for their supposed second comeback)


“This is just my personal analysis, but it has been hard to find popular girl groups in the U.S. and Europe for many years, with the last girl group I remember to be Spice Girls, who made their debut in 1996. I believe that may be because there have not been many girl groups to debut as a result of the cultural system. Because of this, I believe the American and European markets are like a blue ocean for BLACKPINK.”

wow, time really stopped for him mid-90s.


“This is based on anticipation from data analysis. If we look at YouTube statistics for BLACKPINK’s latest release ‘DDU-DU DDU-DU,’ the U.S. is the biggest revenue source, and in terms of view count, the U.S. comes in fifth place. Brazil and Mexico are seventh and ninth, with France, Russia, U.K., and Germany all in the top 20 list of countries. We believe that if BLACKPINK continues their overseas promotions, they will see rises in these countries.”

basing major business decisions on youtube stats is such a bad idea. do you not have actual sales figures to draw on? even full-time, professional youtubers branch out into merch, books, and other avenues and have patreon accounts because youtube alone don't pay the bills


“I recently met with Universal Music Group Chairman, Lucian Grainge and Interscope Records Chairman, John Janick, and during our discussions, I was able to reaffirm their deep affection for BLACKPINK and their dedication towards ensuring successful promotions for the group.”

and they're gonna want a return on whatever money they're spending on these promotions
921227 8th-Feb-2019 03:24 pm (UTC)
I don't Blackpink or YG like that && I know he's a massive creep and terrible , but referring to him (and E Asians in general) as 'lizard' etc has racist overtones OP.
benihime99 8th-Feb-2019 04:25 pm (UTC)
????

I'll change the title, but really where is this coming from? He's been called like that for years.

Edited at 2019-02-08 04:29 pm (UTC)
921227 8th-Feb-2019 04:38 pm (UTC)
Like I said, I don't pay YG that much attention to be aware of every time he's been called it, but I noticed the title and just decided to mention it
benihime99 8th-Feb-2019 04:45 pm (UTC)
I'm still interested to know why it has racist undertones, if you're willing to explain ( which you don't have to).
And not because I don't trust you but because I've never heard it was the case
I tried googling but didn't find much (or anything tbh)
ramenhime 8th-Feb-2019 05:35 pm (UTC)
im seconding op as to why its racist? i've also heard this about calling south east asians "rats" and i found a source on that but nothing on lizards.
myrrhcat 8th-Feb-2019 10:36 pm (UTC)
yeah typically "lizard" is used in a racial sense against jewish ppl, not asian ppl
ramenhime 9th-Feb-2019 01:31 am (UTC)
ah thanks for the response! yeah idk where oc got that from. i understand that comparing people to animals is tasteless in general but considering this man is a raging misogynist idc! if anything itsore of an insult to poor lizards
benihime99 9th-Feb-2019 08:48 am (UTC)
I've heard rats being used against jews here (europe) but never east asians
lilmissniza 8th-Feb-2019 03:43 pm (UTC)
He needs to stop talking. Or even existing in that company. Like, somebody please awaken him from that delusional little bubble world of his.

Also I don't have high hopes of the girls making it big in the US - heck I don't even expect a proper full album or the rest of them to have a proper solo promo, but I hope that when the time comes when they're done with each other (or specifically this hathead is done with them) it's not gonna be messy.
weneedmedicine 8th-Feb-2019 05:14 pm (UTC)
How can he talk about quality over quantity when Sqaure Up had 1 good song (to me) and the rest sounded outdated as hell? mess.
jyusou 8th-Feb-2019 05:32 pm (UTC)
Facts!
ramenhime 8th-Feb-2019 05:35 pm (UTC)
just release lisa's solo you coward
nekobot 8th-Feb-2019 07:31 pm (UTC)
You just know he's going to leave hers til last and have the group put on hiatus for some vague reason a week before we were meant to get a date and then never speak of it again. I like Rose so here for her solo but it's so hard to believe we're actually going to get one for each member within any reasonable time frame (even the "most likely" wording - the song is done! You can give us a vague three month period in which to expect it at least!).
frequency 8th-Feb-2019 05:35 pm (UTC)
can he shut up already
rainstormraider 8th-Feb-2019 05:47 pm (UTC)
Every time YHS opens his mouth he proves he’s an incompetent moron. How long have you been in an industry that you name check the Spice Girls only. Also with the domination of female rappers in the music scene, since no one in BlackPink seems to be writing all their raps how are they going to be taken seriously?

YHS is too dumb to run anything and unless they are marketed properly BP will tank. Take notes from 5H and LM and WG.
blck_ink 8th-Feb-2019 07:12 pm (UTC)
ACTIONS, YG, WE NEED ACTIONS!!!

i wonder if he's aware that the yg brand doesn't hold the same power in the us as it does in korea. meaning he won't be able to half ass this if he really wants to succeed cause people will be ready to drag them.

i don't know if i'll be able to listen to an entire song only rosé's voice so i hope she'll surprise me.
cairistiona 9th-Feb-2019 03:30 pm (UTC)
i don't know if i'll be able to listen to an entire song only rosé's voice so i hope she'll surprise me.

hard same

i liked her solo on koms actually on first listen, it wasn't too nasally. i was pleasantly surprised. it was more nasal on my second listen
nekobot 8th-Feb-2019 07:34 pm (UTC)
The fact that YG can't remember any girl groups existing post the Spice Girls is just another piece of evidence that he's physically incapable of giving props to any woman over the age of 21
xlovexlessxtyx 8th-Feb-2019 08:22 pm (UTC)
Dude. The Spice Girls?

If that’s his reference point for a successful girl group then no wonder his operate during a fraction of the fiscal year.
pseudo_shigure 8th-Feb-2019 08:34 pm (UTC)
eh i hope interscope is the one really managing them for their US trip.
myrrhcat 8th-Feb-2019 10:37 pm (UTC)
i feel so bad for ppl new to kpop/yge who are actually gonna believe what he says
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