3:18 am - 02/19/2019

LOONA Comeback - Butterfly MV

Coincidence meets coincidence in LOOΠΔ to make each other’s fate.

HeeJin and HyunJin are real-life friends while HaSeul is like the mother of the team. YeoJin is the youngest sister of all. The team expanded its cells by family-like relationships. The only foreign member and an android ViVi gets introduced to become LOOΠΔ 1/3.

ODD EYE CIRCLE was born at the opposite end. With the story of three moons gathering to form a full circle, Kim Lip, JinSoul, and Choerry decide to stand at the frontlines to save the world, under their slogan ‘Girl Front.’

Born in Eden the utopian land, LOOΠΔ / yyxy chooses to embrace the forbidden and leaves to find their own selves. Yves, the leader of yyxy, had “faith” in being born again with the song ‘new’. Chuu keeps her “hopes" up with her yearning towards Yves. Go Won “loves” her unique self. Olivia Hye shows “anger” towards the taboos of Eden. When all of their emotions gather, a Neoanthropinae genes of yyxy manifests.

All of the units meet with YeoJin to add to the addition, resulting in their first EP [+ +] to announce the start of LOOΠΔ. At the ‘First full Moon of the LOOΠΔ new Year,’ LOOΠΔ starts their two-two-dimensional fusion with [X X].

The intro track ‘X X’ foreshadows that the album is completed at the opposite side of where [+ +] is.

The title track ‘Butterfly’ contains LOOΠΔ’s irreplaceable unique concepts. Mixing softness with dynamics, the track takes LOOΠΔ to another level with new beats and drops never heard in K-pop before, along with electronic sounds and melody.

Shot in Iceland, Paris, and Hong Kong, the teasers of [X X] started on first of January to unravel the stories behind the universe of LOOΠΔ. Under the slogan of ‘For All LOOΠΔs Around the World,’ it spread worldwide, to all LOOΠΔs of the world.

LOOΠΔ causes a Butterfly effect through music for the listeners to gain courage, find oneself, and raise one’s voice. Anyone under influence, is another LOOΠΔ.

LOOΠΔ’s visual director DIGIPEDI toured around 5 countries from 5 continents for LOOΠΔ’s Butterfly effects to capture the freedom and courage of girl worldwide in the music video of ‘Butterfly.’

‘Satellite’ starts calmly, but as music flows and orbits, the layers stack to double the listeners’ excitement. ‘Curiosity’ is a dream-pop number that draws you in with its mysterious aesthetics.

‘Colors’ has the LOOΠΔ universe dissolved into the track, desiring for each other’s colors and dye each other to become love portrayed with a drop beat. ‘Where you at’ was a previously prepared track along with ‘one way’ of yyxy in LOOΠΔ the Ballad album. It is a pop-ballad song with melodies so powerful that the members of LOOΠΔ memorized the whole song with just one listen.

Additionally, in the limited edition of LOOΠΔ [X X] CD’s, the very first hints to the next album are hidden in two bonus tracks, to arouse more curiosity and anticipation.

LOOΠΔ collides fate into destiny to create coincidence.

Source: Loonatheworld
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benihime99 19th-Feb-2019 10:12 am (UTC)
This is good, the clothes are age appropriate, the choreo is age appropriate, decent female representation

Edited at 2019-02-19 10:15 am (UTC)
love_keiko 19th-Feb-2019 01:55 pm (UTC)

it's so beautiful and fresh in its simplicity so it WORKS for them on so many levels.
dior_chic 19th-Feb-2019 10:23 am (UTC)
I’m really enjoying the song, and female representation without resorting to stereotypes is quite nice 👍 the girls are rocking those outfits

But it did feel like a whole lot of nothing happening in the MV, the teaser made it feel more epic. Also I’m looking forward to the line distibrution videos/live performances to see the choreography in full, as it felt like I only saw half the group with the rest feeling like back up dancers...

Edited at 2019-02-19 10:28 am (UTC)
nana_the_dwarf 19th-Feb-2019 10:33 am (UTC)
Supposedly, this is only one version of the MV, but I haven't seen any official confirmations.
dior_chic 19th-Feb-2019 10:41 am (UTC)
Listening to the album, I’m loving Colors and Curiosity is really good too
green3cat 19th-Feb-2019 10:41 am (UTC)
honestly? transcendental
premonitioner 19th-Feb-2019 10:53 am (UTC)
I loved the music video, i loved the styling, i loved the message of the song............................but I just cannot bring myself to like the song because the chorus literally hurt my head.
myungung 19th-Feb-2019 02:56 pm (UTC)
same, I hated the fly like a butterfly part. it just sounded like random screaming
pourtant 19th-Feb-2019 11:19 am (UTC)
the video is really cool but the song is really weak, they've done this type of track so much better before
daceymormont 19th-Feb-2019 11:19 am (UTC)
i love how laid back everything is but that whistle (?) note in the chorus was a mistake
dongsaengkiller 19th-Feb-2019 11:24 am (UTC)
pikapika217 19th-Feb-2019 12:27 pm (UTC)
this was so fun! The mini is really cute too
rosevael 19th-Feb-2019 01:07 pm (UTC)
They came thru. Hope they get a win.
yuwkon 19th-Feb-2019 01:19 pm (UTC)
Loona is just out of this world. I always love their concepts although im bot really into the theories. BBC well done!

dropthecrates 19th-Feb-2019 01:34 pm (UTC)
the mv is a visual feast but that chorus... nty. looking forward to seeing the full choreography though!
coyote_revolver 19th-Feb-2019 01:34 pm (UTC)
Come through, queens. In all seriousness, I'm so happy with their concept and the fact that they have a badass choreo and are using pants/no heels.
ashdevilrun23 19th-Feb-2019 01:43 pm (UTC)
The amount of diversity in the girls featured in the MV is 👏👏👏
As much as I love the song the whistle register note in the chorus we could have done without
love_keiko 19th-Feb-2019 01:56 pm (UTC)
beautiful, soft, elegant, etc

between this and the leaked vid, i can tell the choreo is fucking incredible and i cant wait to see it live
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