3:08 pm - 02/23/2019

BTS Launches ARMYPEDIA: A Global Scavenger Hunt

BTS has officially announced their plans for a new project entitled ARMYPEDIA!

On February 22, BTS launched a new Twitter account for their upcoming global campaign, which will chronicle the 2,080 days since the group’s debut on June 13, 2013. In a large-scale collaboration with BTS’s many fans all over the world, ARMYPEDIA will gather fans’ memories of the group to create an “archive of all things BTS.”

A representative of Big Hit Entertainment commented, “ARMYPEDIA is a global campaign that is entirely unique to BTS.”

Not only did BTS introduce their new project online through social media, but they also took out ads for ARMYPEDIA on billboards in seven different cities across the globe, including New York, Los Angeles, London, Paris, and Hong Kong. Each of the billboards appears to be one of the 2,080 hidden “puzzle pieces” corresponding to the 2,080 days of BTS’s career, with a QR code and matching date displayed prominently on each ad.

According to ARMYPEDIA’s official website (which fans first discovered on February 21), BTS has hidden 2,080 such puzzle pieces all over the world, both online and offline. Each puzzle piece corresponds to a specific date in BTS’s history, and every puzzle piece comes with its own QR code.

Once fans have found a puzzle piece, scanned its QR code, and successfully answered a quiz question about BTS, any ARMY across the globe will be able to post a memory about BTS related to that specific date.

For more information, check out ARMYPEDIA’s new official website and Twitter account below!

Source: Naver, Soompi, @ARMYPEDIA, @bts_bighit
infj23 23rd-Feb-2019 10:28 pm (UTC)
I really love the concept of this. I can't wait to find how widely the pieces have been disbursed.

I have no luck with these types of games :( I really want to earn points to buy merchandise at BH Shop!
garnetstar38 24th-Feb-2019 12:55 am (UTC)
I wasn’t sure at first if this was official when I first saw it online. This is a huge project. Paying to put up huge billboards in major cities all over the place is a big deal. I really don’t know to what end this is all for but
I’m excited to see what happens.
jyusou 24th-Feb-2019 04:44 am (UTC)
My ideal brain: Interesting marketing, very good to generate activity to keep an already active fanbase interested. Will this keep fans busy or will eventually end up in the way of Pokemon Go? We’ll have to wait and see.

My actual brain: Hnnnggg I don’t care when’s the comeback!!
rainstormraider 24th-Feb-2019 06:08 am (UTC)
This is smart. Imagine all the buzz they will be generating between now and their latest album release plus all those twitter engagements. I don’t know if K-Pop has done this before but I have seen it done successfully by other genres.

They are incredibly adept at the SM game, so smart of them to continue to capitalize on it.
mallmouse 24th-Feb-2019 07:11 am (UTC)
As much as I love how successful BTS have become worldwide, I'm truly beginning to worry about the overexposure effects
mandm13 24th-Feb-2019 08:59 pm (UTC)
I was just thinking about it these days and I'm worried too
It's weird but seeing everything they have going on is putting me off a bit, and I've been a fan for over 2 years
mallmouse 24th-Feb-2019 09:07 pm (UTC)
yap, I'm beginning to feel that way too, and I've only been a fan for half a year.

However, I do have high hopes for their new album, so maybe their music will help them to at least remain so popular. lbr, they've never had a major hit that would get airplay etc. Esp. if the new songs are more rockish, they could appeal more to the western audience (and me). And they seem so determined to create more music and be appreciated for that. Like, RM's Grammy "We'll be back" or his obvious dismay for losing SOTY to ikon (who really at very talented song writers, but they're still jerks) etc.

mandm13 24th-Feb-2019 09:40 pm (UTC)
I look forward to their new music too, but I'm worried that the quality doesn't live up to all the hype and popularity they have now. I mean, it's unbelievable that they are planning to comeback around May I think when they seem to permanently have a hectic schedule. Honestly I don't care so much about radio play or Western success (quality does not always equal success) but after all their work I think they deserve it.
Anyway, hopefully they release something I can enjoy, after all this shiny marketing their music is what always makes me stay!
pwrpuffgrl 24th-Feb-2019 09:19 pm (UTC)
I mean, they're enlisting relatively soon so I guess they're trying to milk it as much as they can.
mallmouse 24th-Feb-2019 09:27 pm (UTC)
Are they def. going to enlist though? I know they said they themselves said they will, but considering their astronomical success and of course how much they help the Korean economy, is it possible that the government itself will tell them not to enlist? Just wondering
pwrpuffgrl 24th-Feb-2019 11:02 pm (UTC)
This is me commenting with .00004% knowledge of how that works, but if for some reason the government decides to allow them not to enlist, it could either cause a lot of discomfort amongst other idols (in a "why them and not us" kinda way) and in the Korean population, or the other way around.

IMO it's a very delicate subject and from what I've read, I don't see the government giving any idol a pass.
gigabytexx 25th-Feb-2019 08:06 pm (UTC)
I feel like eventhough government let them pass and other idols have no issue about it given their status, they HAVE TO enlist. They need a break. It just hits me when I see GD's picture and him being chubby instead of malnourished like before... I kinda want to see bangtan living their best life. I know usually idol's fame will fade out over time anyways, so maybe what the government can do is probably allow them to postpone as long as they need, maybe Jin doesnt have to enlist next year, but few more years.... I think that's the most logical decision for all parties.
pwrpuffgrl 25th-Feb-2019 08:16 pm (UTC)
But didn't someone kept like a journal of every step GD made in the army? And the gf of the solider who did it leaked everything online. But I get what you mean.
gigabytexx 26th-Feb-2019 10:51 am (UTC)
Ah sorry I'm not a fan of him so I don't know any updates ^^; I just one day stumbled upon his pics, and it was nice to see~
lil_poisonfrog 26th-Feb-2019 11:18 am (UTC)
There is no way they won't enlist, it would cause a huge scandal even with the government's permission. Plenty of idols have achieved things no one before them did and they still served. The Korean public really hates seeing celebs get a free pass or special treatment when it comes to this. BTS knows this and would never take that risk, especially with how good their image is right now.

Whether or not they all go at once remains to be seen. P sure Jin is the only one who will absolutely have to go next summer.
nekobot 24th-Feb-2019 01:18 pm (UTC)
Other than generating buzz I'm not sure what exactly this is supposed to mean? Like do they have info for every day of BTS' career that hasn't been released yet? I'm getting Pottermore vibes from this.
pwrpuffgrl 24th-Feb-2019 09:20 pm (UTC)
This looks really fun. I have no time to do it tbh.
mc1a 24th-Feb-2019 10:02 pm (UTC)
They will never let us live.
yxerin 25th-Feb-2019 08:38 pm (UTC)
the idea of an armypedia is cute but i can't help but feel like... has there even been content released every single day for this to be possible? i also feel like it's promoting obsessive fan behavior a bit, knowing what bts has done every single fucking day since they debuted lol or maybe i'm just misunderstanding it

also wow. that hyundai commercial encapsulates everything that i hate about advertising and brand image
gigabytexx 26th-Feb-2019 10:53 am (UTC)
I'm more on the positive part, I think it's a good activity for fans to have fun & socialized among each others, to make friends etc. I genuinely think it's a healthy activity lol
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