On March 19, music distributor iriver announced that BTS had broken their own record for stock pre-orders with their upcoming album “Map of the Soul: Persona.”
The new album racked up an impressive 2,685,030 stock pre-orders in just five days (from March 13 to 17), smashing BTS’s previous record of 1,511,910 stock pre-orders for “Love Yourself: Answer.”
Additionally, not only did “Map of the Soul: Persona” hit No. 1 on Amazon’s CD & Vinyl Best Sellers list shortly after becoming available for pre-order, but the album is now enjoying its seventh consecutive day at the top of the chart.
“Map of the Soul: Persona” will be released worldwide on April 12, with BTS premiering their new title track on NBC’s legendary late-night comedy show “Saturday Night Live” in the United States the following day.
Big Hit Entertainment reports 132% increase in profit after BTS’s record-breaking 2018
On March 19, the agency made a press release where they revealed their audit report and their 2018 business performance.
According to the performance documents announced that day, for the 2018 fiscal year, Big Hit’s total revenue was 214.2 billion won (approximately $190 million), operating profits were 64.1 billion won (approximately $57 million), and net profits were 50.2 billion won (approximately $44 million). Compared to last year, there was a 132 percent increase in total sales, a 97 percent increase in operating profits, and a 105 percent increase in net profits. This was Big Hit’s highest performing year since its establishment.
In 2018, according to Gaon Chart data, BTS’s albums “Love Yourself: Tear” and “Love Yourself: Answer” sold approximately 4.05 million and 5.15 million copies, respectively. The group also met 810,000 fans on their “Love Yourself” world tour. BTS experienced enormous growth in sales in various fields, such as music, content, merchandise, video publication, and more.
A source from Big Hit stated, “Continuing from 2017, BTS’s record-breaking activities have expanded and actively engaged in business aspects. Whether externally visible or in profit rates, it was a year that showed the highest performance in all aspects. In order to innovate the music industry’s business model, we are continuously pursuing change and improvements in our agency, and we have achieved an important success that discovers new business.”
Source: Naver (1, 2) via Soompi (1, 2)