10:45 am - 04/13/2019

BTS Shatters YouTube Record for Views in 24 Hours With ‘Boy With Luv’ Featuring Halsey

K-pop superstars BTS, the most popular boy band in world, have smashed YouTube’s record for the most views accrued in the first 24 hours of release with their single “Boy With Luv,” featuring American pop star Halsey.

As of 5 a.m. ET Saturday, “Boy With Luv” had racked up just over 78 million views, according to YouTube. That demolished the previous record, set just a week ago by K-pop girl group Blackpink’s “Kill This Love,” which had 56.7 million views in its first 24 hours to top Ariana Grande’s “thank u, next.”

In addition, BTS’s “Boy With Luv” video on YouTube drew a staggering 2 million comments in the first 24 hours.

BTS is the musical guest on April 13 episode of NBC’s “Saturday Night Live,” hosted by Emma Stone, where the group is slated to perform “Boy With Luv.”

As of early Saturday, “Boy With Luv” had been the No. 2 trending video worldwide on YouTube, behind the first trailer for Disney/Lucasfilm’s “Star Wars: Rise of Skywalker” (Episode IX). Note that YouTube ranks trending videos based on multiple factors, including views and user engagements.

“Boy With Luv” is a reference to the group’s 2014 song “Boy in Luv.” According to Variety‘s review of BTS’s new album “Map of the Soul: Persona,” released Friday, Halsey’s vocals capture “the giddiness of being in love, while the lyrics address the relationship the group has with its ARMY: ‘I’m flying high in the sky with the two wings you gave me,’ with the wings referencing the title of their second album.”

Meanwhile, in the U.S., all seven songs from BTS’s “Map of the Soul: Persona,” released Friday, are on Apple’s iTunes top 10 music chart. On iTunes, “Boy With Luv” stands at No. 2 behind the remix of Lil Nas X’s “Old Town Road” country-hip-hop track featuring Billy Ray Cyrus.

BTS is an abbreviation of “Bangtan Sonyeondan” (“beyond the scene”). The seven-member group — comprising members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook — was formed by Big Hit Entertainment in 2013. This past February, BTS became the first K-pop group to present an award at the Grammys, where they bestowed the trophy for best R&B album to H.E.R. for her self-titled album.

The “Boy With Luv” video, which pays homage to Gene Kelly’s classic movie musical “Singin’ in the Rain,” was directed by YongSeok Choi of Seoul-based production house Lumpens. BTS dropped the new video Friday, April 12, at 6 p.m. Korea Standard Time (5 a.m. EDT).

Here’s an updated Top 10 YouTube videos ranked by views in the first 24 hours:

1. BTS, “Boy With Luv” feat. Halsey – 78 million
2. Blackpink, “Kill This Love” – 56.7 million
3. Ariana Grande – “thank u, next” – 55.4 million
4. BTS, “Idol” – 45.9 million
5. Taylor Swift, “Look What You Made Me Do” – 43.2 million
6. Eminem, “Killshot” – 38.1 million
7. Blackpink, “Ddu-Du Ddu-Du” – 36.2 million
8. Psy, “Gentleman” – 36 million
9. BTS, “Fake Love” – 35.9 million
10. Twice, “Yes or Yes” – 31.4 million

source: Variety
stephantasm 13th-Apr-2019 04:58 pm (UTC)
Was scrolling through the twitterfeed to see whats up and these posts are a lot.
ramenhime 13th-Apr-2019 05:04 pm (UTC)
yeah there was no way bp was gonna stay #1 for long lol
pinklunacy 13th-Apr-2019 05:22 pm (UTC)
Youtube deleted around 9M views earlier so I guess the final official view count will be around 70M. Still, this is huge! Congratulations my babies (not gonna congratulates the crazy armys streaming like their lives depend on it because they scare me)!

Edited at 2019-04-13 05:28 pm (UTC)
katheli 13th-Apr-2019 05:24 pm (UTC)
we'll see what the official view count will be lol

honestly I don't care that much about youtube views but I do kinda wanna know what armys are doing wrong, cause up until DNA (and DNA was also streamed like crazy, so were Spring Day and Not Today), no views got deleted from the initial count then after Fake Love we got these huge deductions.

streaming the song over and over again not counting can't be it cause the algorithm should be able to filter that immediately (and does). So I'm just curious what it is.

I only watched MV like three times so I can't take credits for these numbers either wa
nekokonneko 13th-Apr-2019 05:46 pm (UTC)
there's a theory youtube has something against bts/bighit. and it's honestly the only thing that makes sense at this point because this video had a huge launch with massive press, loads of people tuning in, and it was trending at #1 in the us, uk, germany and other countries for the majority of the time, so it's not like it was just 1000 people endlessly refreshing the window. plus they periodically froze the views while they did checks. it's weird to just then randomly just delete 10M views right as it was getting close to 100M.
lostintheechoes 13th-Apr-2019 05:32 pm (UTC)
it's growing on me.
rainstormraider 13th-Apr-2019 06:03 pm (UTC)
This song is an ear worm tbh.
kyulkyung 13th-Apr-2019 06:49 pm (UTC)
armys are so extra, youtube delete views all the damn time lmao
the3rdjester 13th-Apr-2019 09:03 pm (UTC)
I just came across a tweet by an ARMY throwing a tantrum while sl*t-shaming and wishing death on Blackpink. Over some f*cking Youtube views. Wtf is wrong with some people. Disgusting @ both the op and those who retweeted and liked said tweet. Thankfully, all the people in the comments, including some ARMYs, are calling their nasty a*s out.
lyzame 13th-Apr-2019 07:36 pm (UTC)
Deleted views or not, they're still going to reach 100M views in a few hours.
benihime99 13th-Apr-2019 07:47 pm (UTC)
And no one is surprised
Still, congrats
goshipgurl 13th-Apr-2019 09:17 pm (UTC)
Gonna be interesting to see who will top them. BP? Taylor Swift? Ariana?

I'm surprised that EXO isn't on the list
donaldjdrumpf 13th-Apr-2019 09:49 pm (UTC)
I don't think YT is EXO's best platform but they're still far ahead of like 98% of their competitors. I thought maybe it ws b/c EXO's fans are older and less likely to view something 200 times each but then NCT with a younger fanbase only gets like 12 mill views of Wakey-wakey so maybe it's not age-related? or maybe NCT just really aren't that popular idk.
veep_throat 14th-Apr-2019 12:00 am (UTC)
countthesaints 14th-Apr-2019 03:40 am (UTC)
Congratulations to them — I just don't understand why stans (and this is in general, I'm not targeting them specifically) get so obsessive over views, but to each their own.

Also, people have got to chill with views being deleted; YouTube has always removed illegitimate views. They don't harbour a vendetta against anyone.
suggestivepeach 14th-Apr-2019 06:42 am (UTC)

That’s nice but I’m so over fandoms caring about views so much lol. Twice is having a comeback soon and I want to just enjoy it without being concerned over how much i can stream everyday.

cairistiona 14th-Apr-2019 02:00 pm (UTC)
BTS is an abbreviation of “Bangtan Sonyeondan” (“beyond the scene”). Whilst both of those are independently true, please do not conflate the two. The way it's written makes "Bangtan Sonyeondan" look like it literally translates to "Beyond the Scene" in English, which it doesn't.

Anyway, it's a pity this happened to such an awful song. If it was a better song I'd be all for it, but the song sucks. If songs like this break records, they'll just keep releasing more songs like this, and that's just depressing.
cairistiona 14th-Apr-2019 02:14 pm (UTC)
(also view counts essentially mean nothing except people spent time to set up playlists and play songs for 24 hours on multiple pcs whilst at work/school. like...did 100,000 people listen to the mv? no. were half of the views legit views whre the song was heard? probably not. so idk what the fuss is all about. view counts shouldn't mean anything.)
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