11:42 am - 06/08/2019

After weak start, 'Arthdal Chronicles' has mixed viewership prospects

Having underperformed given its star-studded cast and huge budget, the blockbuster fantasy series "Arthdal Chronicles" is the subject of mixed views on whether it can rebound in the second week of its run.

The new weekend drama aired by cable channel tvN is about people living in the ancient city of Arthdal in a mythical land called Arth and their power struggles for the throne of the first nation founded on the continent.

Its all-star cast, including movie stars Jang Dong-gun and Song Joong-ki, and its huge production budget, reportedly 40 billion won (US$33.7 million), had attracted high expectations among Korean drama fans at home and abroad.

But its beginning was disappointing, with viewership ratings hitting 6.7 percent for the first episode, broadcast Saturday, and 7.3 percent for the second episode the next day.

These are lower than tvN's previous big-budget historical series, "Mr. Sunshine," aired last year and starring Lee Byung-hun and Kim Tae-ri, which got viewership figures of 8.9 percent and 9.7 percent for the first and second episodes, respectively.

TV audiences point out that various characters, settings and costumes of "Arthdal Chronicles" look similar to those in the U.S. series "Game of Thrones" and other popular fantasy movies and dramas, including the 2006 adventure movie "Apocalypto."

The computer-generated imagery and props used in some scenes were criticized for being clumsy given its big-budget and stellar cast, and its plot was said to be lame and formulaic.

As a result, the drama's mixed bag of character and story failed to meet not only viewers' but also investors' expectations.

Studio Dragon Corp., the main production studio behind "Arthdal Chronicles," saw its share price fall nearly 10 percent on Monday, the day after the second episode was aired.

"The drop in share price was largely because of the lower-than-expected viewership ratings of the most-anticipated drama," Han Sang-woung, an analyst from Eugene Investment & Securities Co., said in a report on Tuesday. "The already completed episodes mean it won't be able to receive real-time feedback from viewers or allow changes to the plot."

But insiders said the TV ratings will likely go up from the third episode, slated for Saturday, as the drama has finished the fundamental narrative of world-building and is ready to develop its story fully starting this weekend.

The 2017 blockbuster fantasy romance drama "Guardian: The Lonely and Great God" from tvN also started with low audience shares in the first week -- 6.3 percent and 7.9 percent. But it soared to 20.5 percent in its final episode, the highest rating for all tvN dramas.

"In the third and fourth episodes, Eunseom (played by Song Joong-ki) and Tagon (Jang Dong-gun) stand against each other," said an official from the production company. "And Eunseom is going to struggle against overwhelming powers. It must be worth watching."

source: The Swoon & Yonhap News
mentality34 8th-Jun-2019 07:23 pm (UTC)
What an odd article. They had pretty high ratings considering that it's cable. and the comparison to Mr. Sunshine is dumb seeing as it was one of the best performing dramas of last year, why would a drama be considered underperforming just because it didn't beat a drama that did exceptionally well? And with the exception of the one family drama, Arthdal had better ratings than its competitors. Goblin's first ratings also were not considered "low." Whoever wrote this article has little understanding of kdrama ratings imo
dantethetaco 8th-Jun-2019 08:08 pm (UTC)
I was thinking the same thing. Like how is almost 7 and over 7 bad for a tvn drama??? Even dramas that have like 3-4% are considered to do well on cable, only those that are considered hits do over 6% consistenly. And if we look at the most watched cable dramas of all time only like 10 or so have averaged a viwership over 7%. So what is this person talking about???
tungatunga 8th-Jun-2019 08:21 pm (UTC)
That's because it isn't regular drama, it is superproduction, and because previous tvn superproductions reached high ratings, with every new one, expectation will rise higher.
ohlookshiny 9th-Jun-2019 03:37 pm (UTC)
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