12:42 pm - 07/24/2019

2019 VMA's nominees, including new category: Best K-Pop

The 2019 VMA's nominations have been announced and there's a brand new Best K-Pop category.

Some say it's a great opportunity to give exposure to kpop by having its own category, most say it separates kpop groups (mainly BTS) so they don't compete with western bands and actually win. Additional to Best Kpop, BTS' Boy With Luv is nominated for Best Collaboration, Best Art Direction and Best Choreography.

VMA's will air next Monday (lol), August 26.

Omona, what do you think? Will any of them show up? Why is TXT there and not Twice? Who still cares about the VMAs?

Source: Variety, Pop Crave Twitter
myrrhcat 24th-Jul-2019 07:00 pm (UTC)
the sexism in western coverage of kpop is getting so blatant. more and more bgs are being acknowledged while red velvet, twice and loona get paid dust.
i don't like that kpop is in a separate category either, but i can imagine how mad stans of western artists would be if their faves got beaten by bts.

i get the feeling that there will only be room for one major kpop group of each gender in the us scene, because unfortunately a lot of the public won't bother learning the difference btwn groups of asians

Edited at 2019-07-24 07:09 pm (UTC)
pwrpuffgrl 24th-Jul-2019 08:33 pm (UTC)
Yea, tactics like this one shows hows there's still racism with kpop.
dior_chic 24th-Jul-2019 08:59 pm (UTC)
Mte. I think for a lot of casual American listeners there’s just BTS and Blackpink, they’re prob not here for the rest. Too many Asians for them lbr
lizanka23 24th-Jul-2019 09:49 pm (UTC)
yeah i don't get why they don't just include k-pop in the international category. red velvet and twice should definitely get more coverage and promotion. i mean they just toured in the US so why didn't they get to do the same press rounds as the boygroups? Loona also seems to be catching the attention of some Western pop singers and US pop fans especially LGBT fans. London Noise even tweeted them the other day about a studio session, so they should be getting more coverage in the US. If blockberry were smart they would do a lot of promo while they are in LA for KCON (magazines, interviews, etc) and then come back to the States for their solo showcase performances.

also i agree with you that it will probably only be one boygroup and girlgroup that will ever be mainstream in the US unfortunately. K-pop companies I think though are satisfied with just banking on the k-pop fandom that already exists here since the korean market is so oversaturated


Edited at 2019-07-24 10:22 pm (UTC)
lil_poisonfrog 24th-Jul-2019 09:51 pm (UTC)
I agree. I was shocked ATEEZ somehow has an American record deal already when they're not even breaking 100K album sales in Korea??? What in the actual fuck. A little buzz on Twitter doesn't guarantee they'll ever be more popular than they are now, esp internationally. If they have one then RV and Twice DEF should
spread 25th-Jul-2019 12:41 am (UTC)
MTE.
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