Looks like it’s going to be a huge sensation: KBS’s Chuno just aired its fourth episode, and already it has passed the 30% ratings threshold. According to TNS Media numbers, Chuno pulled in a 30.8%, up against Will It Snow For Christmas, which has returned to its IRIS-era numbers with a 11.5%. MBC’s finale episode of Hero went out quietly with a 4.7%.
(Ever greedy, the press is now expecting Chuno to break the 40% mark as the story really gets going. Not that it’s an impossible task, but these days, a drama can’t even enjoy its current achievement without everything jumping to the next expectation.)
A new contender will join the fray next week when MBC’s The Woman Who Still Wants To Marry will premiere. One factor working in its favor is that it’s a completely different genre, centering around three modern career women, but it’ll be hard to make a dent in Chuno’s stronghold if it keeps up its level of visual quality, acting, and quick-paced storytelling.