4:18 pm - 08/19/2019

Red Velvet ‘Umpah Umpah’ MV

source: smtown
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springsky 20th-Aug-2019 01:17 am (UTC)
The umpahs make me cringe. I’m bummed I can’t get over it. The rest is forgettable as well. Anyway, they look gorgeous as usual!
frequency 20th-Aug-2019 01:17 am (UTC)
i love it! i'm even more glad that it's cohesive and not a bunch of sounds randomly slapped together. the MV is pretty budget (who approved those hair extensions?) but i can get past that and really just bop to this song.
adenar 20th-Aug-2019 10:05 am (UTC)
It's a nice song. It's not for me but it's more my lane than ZZB and I'm glad it's given hope back to Reveluvs haha.

I do think it's generic - if I'd listened to it not knowing it was Red Velvet then I could have guessed a bunch of different gg's (the only thing rooting it in RV's sound is Joy's voice imo, which is the most unique voice). The styling is cute and the storm storyline in the MV makes it more interesting than just a typical summer MV.

I won't listen to it more than once but I'm 99% that the SK public will love it and it will storm the charts (in fact yeah I checked it's at number 6, as I expected!).
myungung 20th-Aug-2019 02:05 pm (UTC)
it's a summer bop! it's easy listening and has typical RV traits, so it's a yes from me. however, it kinda sounds very SNSD-ish of them, and missing the oomph in tracks like Dumb Dumb, Russian Roulette or Red Flavour. and what's a RV track without the repetitive earworms
ashdevilrun23 20th-Aug-2019 02:21 pm (UTC)
omg seulgi on the roof!! a baby!
Loved this it's already stuck in my head and the mv was adorable
sodapab 21st-Aug-2019 04:54 pm (UTC)
I remember watching their Milkshake mv and thinking that I'd like to see them show their funny side more so I'm really happy about this :D Seulgi on the roof and weather forecaster Joy were definitely some of the highlights for me. The song is nice and catchy.
kori_ya 22nd-Aug-2019 08:38 am (UTC)
The MV is real cute, but the song is not for me again. :/
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