7:52 am - 08/21/2019

BigHit News Roundup: Ticketing Lottery, Girl Group Auditions and BTS Universe Drama

Big Hit Entertainment will use a lottery system for ticketing of events around the world in the near future.

On August 21, Big Hit held a corporate briefing in Seoul with co-CEO’s Bang Shi Hyuk and Yoon Seok Jun, as well as beNX’s CEO Seo Wook Seok present.

Yoon Seok Jun confirmed that the lottery system they initially introduced for BTS‘s fan meeting in June and their Seoul concert in October will continue to be used moving forward, saying, “The ticketing lottery system will gradually be used for overseas tours to improve fans’ experiences.”

The lottery system will be put in place in hopes to eliminate unfair ticketing circumstances and is one of the many improvements that Big Hit introduced to improve their fans’ concert experiences. Among others, they also introduced different ways to sell concert goods, a play zone made for fans waiting outside a venue, and live viewing services for group-viewing in a location close to the venue, live streaming services for fans to enjoy the concerts from home, and pop-up stores on the day of the concert.

Bang Shi Hyuk spoke, “BTS earned the title of ’21st century Beatles,’ while TXT earned the title of ’21st century global rookies.’ Big Hit has also shown steady growth in several fields including digital and physical album production, content production, merchandise, and more. In July, we placed No. 1 on the worldwide chart for concert tour sales.”

He continued, “There has also been a lot of change in our internal organization. Our number of employees has almost quadrupled, and we are currently working on changing to a multi-label system. We are also preparing to improve specialization for the business aspect. An example of this is our recruitment of CBO Min Hee Jin.”

Bang Shi Hyuk then announced, “Big Hit and Source Music are jointly launching a global audition,” and explained, “A global audition will be held for the debut lineup of a new girl group based on the philosophy of Bang Shi Hyuk and know-how of Min Hee Jin.”

Big Hit announced, “We are currently preparing a drama based on the BTS Universe with a famous Korean production studio. The goal is to launch it in the latter half of 2020.”

This drama will tell the story of seven boys who meet for the first time in the BTS Universe. As the drama will be based on when BTS was younger, the members will not personally act in the drama, and they will cast actors instead.

Additionally, Big Hit announced plans to greet both fans and the public through various media and genres with webtoons, novels, games, animations, comic books, and dramas. They plan on incorporating storytelling for other artists from other labels in addition to BTS.

Source: Soompi 1 2 3 4, Naver 1 2 3 4, Star Daily News 1

Oh no, lottery ... I mean it's more fair but I'm even more nervous for ticketing now that things will be out of my hands, hahhh ...
scionofawhisper 21st-Aug-2019 09:55 am (UTC)
The fanclub + lottery for tickets is the way a lot Japanese artists who have a decent amount of popularity do it. (or if they aren't that popular then fanclub members just get first dibs but damn do they love fanclubs there, lmao) That's probably where Big Hit got the idea from, lol. For big names like Arashi, you could really only get a ticket if you joined the fanclub (or bought resold tickets). Rather than separating the rich from the poor fans, I always thought of it like separating those that don't really care about the group and scalpers from the fans who will really be into it. Idk, And if you're buying a bts concert ticket, you must already have a decent amount of money, aren't they expensive? I mean, I guess it is that added expense but it does help those who really love bts to get a better chance at a ticket..., I don't know, Japan indoctrinated me (and I bought several memberships when I lived there even though I was a poor university student) and now I don't think it's that bad, lol.

Hmm, and they aren't really musicians. at least not foremost... I mean, some BTS members do more than a lot of idols, but... most of the creative stuff and the album music and all that jazz is mainly done by their huge army of people behind the scenes. Idols aren't really musicians, they can't really truly express themselves. Their image and words and what they stand for is all decided for them. I mean, yeah, BTS is a bit different in this regard cause they do do a lot of personal stuff but all their main work is not and at the end of the day they are still idols. They made it as far as they did because of all that extra content, because of being idols and everything that comes with it. It can be a double-edged sword because it did get them wealth and fame but they can't be 'them'.
dallinferno 21st-Aug-2019 10:07 am (UTC)
Yeah, I'm not surprised by the lottery stuff. I have friends who live in Japan and every time they want to go to a major figure skating even in Japan, they have to enter the lottery so everyone can have a chance at attending the event. I think they also did the same for NCT 127's concerts or am I mistaken?

Anyway, what I wanted to say is that I'm not that bothered by the lottery, hopefully it will at least deter scalpers in some way.
scionofawhisper 21st-Aug-2019 10:24 am (UTC)
No way, they need it for figure skating? lol! I mean, that's kinda good I guess, cause at least it's popular somewhere.. xD I think Japan is kinda keeping figure skating around the world alive.
dallinferno 21st-Aug-2019 10:56 am (UTC)
Oh yep they do! One of my friends lived there for about a year and she entered about uh .. 5 lotteries? NEVER got in (except once), it was so tragic to watch .. At the end she bought some of the tickets from resellers so at least there's that, haha. It's super super popular in Japan, especially thanks to Yuzuru Hanyu. You can meet his fans at events all across the world since it's sometimes cheaper / easier to get tickets to idk, a competition in Canada or Russia than in Japan ...

Edited at 2019-08-21 10:58 am (UTC)
daynr 21st-Aug-2019 06:29 pm (UTC)
Just on the point of the fanclubs/lottery rewards those fans who really love bts .... the idea that you must devote all of this time in order to really love them is limited. Why can't you adore their music and concerts and still not devote loads of extra time and money to the rest of their activities? I know you didn't really mean it that way, but even conceptualizing it as these are indicators of really love is dangerous/limited.
lil_poisonfrog 25th-Aug-2019 08:16 pm (UTC)
I'm late to this post but I think a lottery system is fine for countries that are used to it--but it's a terrible idea for America and other western countries. Our concert culture is totally different
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