6:11 pm - 09/04/2019

f(x)’s Fans Say SM Rejected Ads For Group’s 10th Anniversary + SM Responds

SM Entertainment has responded to reports that the agency turned down fans’ ads for f(x)’s 10th debut anniversary.

On September 4, a source from SM Entertainment told Star News, “It’s not true. We were never contacted by the advertising agency regarding this matter.”

Earlier that day, a media outlet reported that f(x)’s global fan support group FX-OXYGEN previewed extensive ads for the girl group’s 10th debut anniversary in COEX Mall.

Along with photos of previews of the ads, FX-OXYGEN explained, “We plan to run a total of 42 ads in Seoul’s largest shopping mall, COEX Mall, including ads on hallway pillars and information pillars. We plan to run over a total of 150 ads on f(x)’s debut anniversary of September 5.”

On September 4, however, FX-OXYGEN posted on Weibo, “We received a notice about the project being banned. After sending the information and blueprint to SM Entertainment, we received notice that the ads are not allowed due to a ‘company reasons’ and they said ‘it’s unavoidable.’ The event we prepared for f(x)’s 10th debut anniversary has failed. We’re currently in the process of issuing refunds [for the advertisement costs].

f(x) debuted in 2009 and gained a large fanbase. In 2015, Sulli left the group and f(x) promoted as four members, however they have been on a long hiatus following their last comeback with “4 Walls” in 2015. On September 1, Amber announced that she chose to part with SM Entertainment after her contract expired.

source: @soompi, soompi, naver 1 2

Happy 10th f(x) anniversary!
myrrhcat 4th-Sep-2019 04:34 pm (UTC)
what a joke. what reason is there to believe sm?
pikapika217 4th-Sep-2019 04:40 pm (UTC)
how very

Luna at least posted something for the day -


lizanka23 4th-Sep-2019 06:28 pm (UTC)
that's a very cute cake c:
aures 5th-Sep-2019 07:39 am (UTC)
that's such a gorgeous cake
evilcoc0nut 4th-Sep-2019 04:50 pm (UTC)
SM lying, what's new
kenziekinz09 4th-Sep-2019 05:38 pm (UTC)
This feels exceptionally petty, even for SM
sayuridoll 4th-Sep-2019 05:43 pm (UTC)

sm just say f(x) disbanded and go. they still make merch money off them and that’s probably why they haven’t.

lizanka23 4th-Sep-2019 06:28 pm (UTC)
but then wouldn't they agree to the project to keep the illusion of f(x) still being alive? i doubt f(x) fans would want to buy merch from SM after this
4walls 4th-Sep-2019 05:47 pm (UTC)
ugh this sucks, i'm bitter as fuck
lizanka23 4th-Sep-2019 06:31 pm (UTC)
are their last ot4 photos from that era? that's sad :( also what right does SM have to not let them do a birthday project? Don't even disbanded or older groups have their fans making ads for them, or is SM so protective of their intellectual property now that they only allow official SM ads of their groups?
yejun 4th-Sep-2019 07:56 pm (UTC)
SM: kills f(x)
also SM: Tries to sell 10th anniversary goods for f(x)

I'm so mad.

Happy anniversary to my queens tho, may they always stay winning.
dongsaengkiller 4th-Sep-2019 09:43 pm (UTC)
Make this make sense please. What type of fuckery is this?
countthesaints 4th-Sep-2019 10:29 pm (UTC)
lightframes 5th-Sep-2019 02:35 am (UTC)
OK SME lol

Anyway Airplane will always be an amazing song!
punkylana 5th-Sep-2019 03:00 am (UTC)
lmfao, fuck em
ashdevilrun23 5th-Sep-2019 04:51 am (UTC)
Fucking sm
belintuchiha 5th-Sep-2019 05:36 am (UTC)
SM can pls die for once
broadcities 5th-Sep-2019 05:43 am (UTC)
my girls don't deserve this, fu sm
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