12:44 pm - 11/04/2019

Korean Government might ban photos of celebrities on alcohol bottles

Korean liquor manufacturers may no longer be allowed to use photos of celebrities on their beverage packaging.

The Ministry of Health and Welfare said Monday it would come up with measures banning the images of celebrities on alcohol bottles to discourage the drinking culture.

The move follows Rep. Nam In-soon’s exhortation during a parliamentary audit of the ministry last month that featuring celebrities on alcohol beverages may induce more consumption, especially among teenagers, and should be outlawed.

“Alcohol and tobacco are both class-one carcinogens. But while nicotine marketing is strictly limited, regulations are much more lenient regarding alcohol beverages,” she said, referring to laws requiring tobacco products to carry health warnings.

On Oct. 15, the lawmaker on the National Assembly’s Health and Welfare Committee pointed out the ministry’s efforts to curb drinking fell short compared to its anti-smoking regulations.

According to government data, 16.9 percent of teens engaged in underage drinking last year, which is a 1.9 percent increase from the previous year. Medical costs for treating mental and behavioral disorders from use of alcohol for patients under the age of 19 surged from 260 million won ($224,200) in 2016 to 415 million won in 2017.

The proportion of drinkers at higher risk of harm also increased from 7.5 percent to 8.9 percent over the same period.

“Studies show children and adolescents are more vulnerable to advertisements,” Nam said, adding, “Celebrity endorsements of alcohol products should not be allowed.”

The Health Ministry’s 2018 budget for reducing alcohol consumption stood at 1.3 billion won, only about 1 percent of that allotted for smoking cessation, which is 135.9 billion won.

The ministry’s Mental Health Policy Director Hong Jeong-ik said the government intends to follow through with Nam’s recommendations.

source: koreaherald, PicklesandHam
oncloud999 4th-Nov-2019 11:58 am (UTC)
from what i've read and seen, korea has a massive alcohol problem it's good they're taking measures to make alcohol less attractive to younger people.
myrrhcat 4th-Nov-2019 12:05 pm (UTC)
921227 4th-Nov-2019 12:11 pm (UTC)
Lol a small step for a country with such an alcohol heavy binge culture

How about take steps to normalize abstaining from alcohol, to ban company dinners where employee are expected to get shitfaced in front of their bosses and peers, or equating adulthood with how many bottles of soju someone can drink
goldenrosalie 4th-Nov-2019 06:18 pm (UTC)
+1 this is where my mind went when i saw the title. main issue is that binge drinking is closely related to work. i don't know how celeb promo ban will solve a much bigger societal issue because it's not about liking alcohol, you are expected to drink as a part of your work whether you want it or not.
dior_chic 4th-Nov-2019 01:32 pm (UTC)
Sort of related, are there any idols who are sober/non-drinkers? I have to give them credit, it’s already hard in the US that has its own issues with alcohol, I imagine it’s even harder in Korea
giriboy 4th-Nov-2019 03:51 pm (UTC)
the only one i can think of is wonho, he mentioned it earlier this year


Edited at 2019-11-04 03:52 pm (UTC)
rosevael 4th-Nov-2019 05:06 pm (UTC)
I know Taehyung doesnt like the taste and is always pretending to drink during vlives while the others are knocking them back
juhli 4th-Nov-2019 05:17 pm (UTC)
I know that Xia Junsu, Seventeen's Woozi and Exid's Hani don't drink.
myungung 4th-Nov-2019 02:03 pm (UTC)
I guess it's in a good step, especially for the young ones. especially when most idols first wish for when they turn 20 (Korean age) is to drink, that's not the best impression.

side note, will probably have to remember the soju brands from now on. always went by the celeb endorsements to choose (IU one is the better one).
goshipgurl 4th-Nov-2019 02:42 pm (UTC)
Fucking finally, about time
gigabytexx 4th-Nov-2019 02:43 pm (UTC)
Still dont understand the appeal of alcohol taste. The fact that how many young people are so eager to drink when they turn 20 is somewhat weird but understandable; maybe because they're curious. But to actually like it and keep drinking it just because they have nothing else to do? Is such a weird concept to me.

My big family is a heavy drinker, and so I was already introduced to try cheap beers since I was in elementary school. I hated it bec it's bitter, but my cousins loved it and most of them already able to chug down a huge glass of beer during grade 8. Then during high school I had a chance to try out each liquor from my cousin's newly opened bar, i remember the first 3 cups which are kahlua, bollinger and dry gin.
The moment I tried dry gin that's it, it's over lol. I hate all bitter beers since then.
Friend introduced me to Soju and tbh i didn't feel any difference, just any other bitter beverages :/

theweebdream 4th-Nov-2019 06:09 pm (UTC)
I don’t either. I can only have mixed drinks and even then I don’t completely like it bc I can still taste the alcohol. It sucks too when people tease you because you can only handle mixed beverages and not “straight” alcohol like beers or whiskies.
giriboy 4th-Nov-2019 03:53 pm (UTC)
good! it's always been weird to me that celebs are prevalent in their soju ads
rainstormraider 5th-Nov-2019 02:58 am (UTC)
I love me some peach soju.

This be a good move though.
aeries_amethyst 5th-Nov-2019 04:17 am (UTC)
it won't stop the drinking problem but it will at least deter some people from drinking certain brands just to support their idols.
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