“Blood, Sweat & Tears” is the thesis for BTS as a K-pop group whose work is rich for interpretation. The grab-bag of high-art references makes this music video ripe for fan theories. Cut to a museum filled with European Renaissance replications: Michelangelo’s Pietà explodes! Van Goghian sky swirls abound! V jumps off a balcony in front of a painting of the fallen Icarus! Amid this lavish portrait of BTS at the height of their game, one thing is clear: the septet makes K-pop for the thinking fan. -- CAITLIN KELLEY
46. Bigbang, "Fantastic Baby" (dir. Seo Hyun-seung, 2012)
While the late '00s gave the world some of K-pop's early viral hits that were fueled by iconic, easy-to-dance-to choreography and earworm hooks, BIGBANG's 2012 hit upped the ante for what it meant to be a K-pop music video in the 2010s: a bit over the top in its fashion choices, a bit of a criticism of society, and memorable with each and very shot offering up sensational optics. The music video emphasized the act’s prominence as K-pop royalty by decking them out in different interpretations of what a monarch of the future century could look like, and drew on their roots as a Korean group with the addition of a traditional lion dance known as saja-nori in the dance party of a finale. The combination of it all propelled “Fantastic Baby” internationally, and made it one of the K-pop world’s most impactful videos of all time. -- TAMAR HERMAN
30. Orange Caramel, "My Copycat" (dir. Digipedi, 2014)
Orange Caramel have never been bound by K-pop conventions, and “My Copycat” represents the pinnacle of the trio’s out-of-the-box thinking with its interactive game. The full visual experience requires repeat viewings to scope out all of the Easter eggs hidden in each frame, as the sweeping Where’s Waldo shots turn a simple concept into a grandiose design. So this is what Orange Caramel meant when they sang, “Play games with my heart tonight.” -- C.K.
7. Psy, "Gangnam Style" (dir. Cho Soo-Hyun, 2012)
It's hard to believe that it's been well over half a decade since the satirical dance track "Gangnam Style" took the world by storm to become the first-ever video to be viewed over 1 billion times. With its over-the-top antics aimed at mocking the denizens of Seoul's Gangnam neighborhood, numerous cameos from local comedians and pop stars, and its easy-to-learn equine choreography, PSY’s video became a surprise global sensation that turned all eyes to South Korea’s music industry. Though it’s no longer the world’s most-viewed music video, the legacy of “Gangnam Style” remains. -- T.H.
The full list can be found HERE
source: Billboard ; youtube @ ibighit, @ BIGBANG, @ 1theK & @ officialpsy
Hello again Omona, Hope you're not getting too tired of me posting these rankings yet! As the decade grows closer to its end, they seem to be multiplying like rabbits and I sort of like seeing what ~the west~ thinks of Kpop even when their obvious ignorance or lack of taste makes me roll my eyes. This list is the most invalid one so far imo because there should be so many more Kpop MVs up there. Polished aesthetics and crazy visuals is where Kpop actually slays all competition.