waves_of_light (waves_of_light) wrote in omonatheydidnt,

(G)I-DLE teams up with Republic Records to push into US market

Up-and-coming K-pop girl band (G)I-DLE has joined forces with American label Republic Records to push into the U.S. market, the group's agency Cube Entertainment said Thursday.

Republic Records is a division of Universal Music Group and home to high-profile pop stars including Taylor Swift and Ariana Grande. It also is the partner of other K-pop stars such as girl group TWICE and boy band TXT.

Republic's co-founder Avery Lipman was quoted as saying that the label was excited to partner with the multi-talented band as it makes its highly anticipated U.S. debut. He said (G)I-DLE's latest mini-album "I trust" will launch the six-piece act in the country and that the label has been striving to propel the group to global stardom.

(G)I-DLE dropped its third mini-album "I trust," fronted by lead number "Oh my god," on April 6. Leader Soyeon participated in the creative process of all five tracks on the EP.

"I trust" conquered iTunes album charts in a whopping 39 countries after release and the music video of "Oh my god" ― in which the six members play angels and demons in a stark contrast ― had racked up more than 3.5 million views on YouTube as of Thursday.

"We are glad to team up with Republic, a flagship label in the U.S., and hope (G)I-DLE can write a new history for K-pop under our collaboration," Cube's CEO Ahn Woo-hyung said.

In 2019, the band engaged Los Angeles-based talent house Asian Agent for its management in the U.S.

(G)I-DLE, composed of Miyeon, Minnie, Soojin, Soyeon, Yuqi and Shuhua, debuted with the song "LATATA" in 2018. It was catapulted to fame after appearing on Mnet's "Queendom" ― a competition show for female K-pop artists ― last year.

source: The Korea Times
Tags: (g)i-dle, overseas activities
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