“Into the I-LAND” is produced by Bang Si Hyuk, the chairman of Big Hit Entertainment and the general producer of “I-LAND”.
“Into the I-LAND” will be released at 6 p.m on June 19th. “I-LAND” is an observation reality show that will show us the birth of the next generation of global artists . Actor Namgoong Min is the show’s storyteller, and Rain and Zico will be taking part as producers, with Big Hit chairman Bang Si Hyuk as the general producer. The show is drawing so much attention as it is a large-scale project between CJ ENM and Big Hit Entertainment. “I-LAND” will make its premiere on June 26 at 11 p.m. KST on Mnet.
source: 1thek, k-communities, theqoo
Or as a K-net said: "Using IU for this promotional song feels like breaking a walnut with a Thor hammer".