A wacky cereal is going viral in South Korea: a green onion-flavored limited edition of Chex.
Powerful YouTubers and social media influencers have churned out content giving a hint of the unprecedented taste. This has set off an online frenzy of trend-sensitive consumers in their teens and 20s who want to taste it as early as possible, with the cereal's nationwide retail release set for July 1.
The cereal has been one of the most searched keywords on major portals here for days, during which online posts about the cereal have soared.
First introduced in 1937, Kellogg’s Chex has been a breakfast staple all over the world for more than eight decades but recently the cereal received an experimental revamp in South Korea.
Skipping the usual honey nut and cinnamon flavor options, Kellogg’s Korea gave the crunchy corn pillow an interesting green onion flavor. Apparently, the release took 16 years to come to fruition and sees the distinct Chex cereal take on a sharp allium flavor accompanied by a bright green tone.
Back in 2004, Kellogg’s Korea launched a “President Election Event” to promote the chocolate Chex cereal. In the promotional campaign were two candidates, chocolate Chex cereal characters “Cheki” and “Chaka.” Cheki’s campaign promoted a deeper and smoother milk chocolate taste, while Cheki pushed for a green onion cereal. For one month, the South Korean public voted for who would become the President of the Chex Choco World. Despite Chaka having more votes, Cheki won in the end as Kellogg’s Korea noted that there were abnormalities with Chaka’s votes.
Following the campaign, netizens voiced that the election was not fair and that they wanted green onion cereal to be released. After 16 long years, netizens received their with Kellogg’s Korea releasing the Green Onion Cereal with the slogan “The Flavour That You’ve Been Waiting for 16 Years Is Here.”
Priced at 5,980 KRW (approximately $4.98 USD), Kellogg’s Green Onion Chex Cereal is available now exclusively in South Korea and is apparently to be enjoyed with milk or on its own as a snack. Those curious about the taste can lookout for stateside imports.
I would try it not as a cereal, but as a snack. What about you, Omona?
source: The Korea Times, Kellogg Korea & hypebeast