BTS’s “Love Yourself” trilogy is a winner of the Brands & Communication Design category for the 2020 Red Dot Design Award!
The packaging and designs for the “Love Yourself” series, which consists of three albums released from 2017 to 2018, have been acknowledged for their meaningful implications and organic portrayal of the stories and messages within each album.
Red Dot Design Award is a world renowned design award ceremony that began in 1955 with 2020 being the 66th year hosting the event. This year, companies and organizations from over 50 countries submitted around 7,000 projects for judging.
BTS’s “Love Yourself” package designs portray the narrative that runs throughout the series as a blooming flower to convey the excitement of starting to love, the pain of facing fake love, and the idea that loving yourself is the real beginning to true love.
“Love Yourself: Wonder” shows a flower bud before it blooms, while the mini album “Love Yourself: Her” shows the flower in full bloom. The third album “Love Yourself: Tear” portrays a falling flower petal, and the repackaged album “Love Yourself: Answer” portrays the remaining flower petal as a heart, which represents realizing oneself and gaining self-respect.
With four versions to each album for a total of 12 albums, the album covers, CDs, and photo cards also come together to paint one big image when placed side-by-side.
Source: Naver via Soompi, @soompi