Kai is the first man to become a muse for the beauty brand Bobbi Brown. He's on the cover of "1st Look" wearing the "Intensive Skin Serum SPF40" foundation. To have the Kai glow you'll have to pay 72$ for a 30ml bottle.
Source: 1st Look 1 | 2
His editorial will come next week so we have a few days to get ready.