Low-quality videos, casual looks and outfits, tacky practice rooms and the high-pitched squeaks of sneakers scraping on floors. These elements have been typically associated with K-pop idols' dance practice videos, which were often released as a bonus for fans, apart from the much more glamorous and publicized official music videos.
BLACKPINK's "How You Like That" dance performance video became the first of its kind to surpass 500 million views on YouTube this month and the feat has made it evident that dance-centered videos have evolved as an important part of the K-pop phenomenon.
What distinguishes such dance clips apart from music videos or onstage performance videos are the noticeably minimized visual effects as well as camera movements and cuts, which allow viewers to concentrate solely on the performative aspects in one take.
Recently, these clumsily shot videos released as a bonus have evolved into clips with high production value in terms of visual and sound quality, after talent agencies recognized their marketing potential and the growing demand among fans for them.
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No mention of the iconic SM Cloud Room? Tragic. Those Studio Choom videos are done so nicely. What's your favorite dance practice video, Omona?
source: The Korea Times