The set was filled with the girls’ chatters and laughter’s. By the f(x) members' lively and youthful look, the studio felt as if spring had already come. The five members who have been endorsing winter clothes as a CF model for a foreign casual brand last November, came together again last month for the spring CF photo shoot at a studio in Kang Nam.
Debuting in September last year with the single album “Lachata”, the reason for their popularity as a girl group has been displayed. With the innocence and curiosity that only young girls can retain, f(x) has perfectly conveyed their playful expressions. Every so often, their attempts to hold on a serious face was adorable. After the group shots, when it was time for individual shots, they spent their time joking around and chattering together. Even the staffs gazed at them, wondering how their actions can be so lively and cute, keeping them astonished.
Last fall, the official expressed his thoughts about the company’s new CF models, "They’re a group who have the qualities of having a young lively image that we’re looking for. Each and every member’s innocent and bright appearance fits well with the company’s concept. The anticipation of them were high and last year after their first advertisement, the sales increased by 30%", showing his satisfactory.
Krystal expressed her feelings about the photo shoot by saying-- “It was fun” and added on saying she enjoyed f(x)’s upbeat music and the many bright outfits she personally liked. Amber, who has been gaining a lot of fans with her boyish charms, replied saying that she was pleased to reveal her sporty looks and trying on new concepts, adding a unique boyish smile. When it wasn’t their turn for the individual shots, Victoria and Sulli ran around the studio as if it was a gym, making the staffs forget about the tedium. It wasn't just 5 members, it was like taking pictures of 5 sisters at an enjoyable gathering. This CF will start releasing in the middle of the month.
Source: Sports Seoul
Translation: LittlePrincess @ Aff(x)tion