From drama, variety, movies, radio to public performances, the opportunities that idols see these days have increased. It has become an age where idols have to explore other areas and not just stay in one to show off their charms. And these idols will need to spend their energy in the various areas they are exploring into.
The phrase ‘one source multi use’ is just the right one to use on idols. Even though they debuted as singers, they don’t show just the features of a singer. If the stage is not ‘wide’ enough for one, one move on to look at drama, movie, theatre and musicals etc, to show more of one’s charms and talents one cannot show in just the short duration of 3 minutes on stage. In the midst of achieving that, these idols will need the strength of that of an ‘iron man’. Even though this is a chance for the singers to up their rich and fame, without the energy to do so is also useless.
Of the idols, Super Junior has many unique group activities - Super Junior K.R.Y, Super Junior T, Super Junior M, Super Junior Happy. Members Choi SiWon is also exploring into other areas like drama and movie.
Another example is girlgroup So Nyeo Shi Dae with the members doing various other solo activities, they also had unique group ‘Room mate’ consisting of members Jessica, Tiffany and SeoHyun. Member YoonA is also seen doing various drama appearances, showing various features through those appearances.
Group KARA member Goo Hara, who joined the group later, is enjoying increasing popularity through her appearance on KBS Invincible Youth previously. And GyuRi is also showing a different charming side of her through her DJ activities on MBC radio ‘ShinDong GyuRi‘s ShimShimTaPa’. SHINee member Onew has also recently taken up the challenge of musical acting.
This is one of the strategies that agencies adopt for their idols. Idols showing various charms is one of the ways to money and wealth creation for the agencies. But under the directing of their agencies, the energy of these idols will obviously run out one day. Even though we cannot say that all idols promote in such manner, but there are a considerable number of them promoting under such strategies by their agencies.
But if these idols are to take a moment to rest, they will quickly be forgotten by the masses. A music critic commented, “Nowadays, we call the way the singers promote without much rest as ‘lightning attack’. Not even talking about 1 year, even if they are to rest for a few months, they will be forgotten quickly. And to maintain their popularity, these people have to show themselves constantly on TV in various forms. Also, because of that, singers also don’t release full length album but minialbums more often as they will mean using up lesser time and costs.”
In order to keep up to speed of changing tastes of the masses and media, and as contracted under agencies, these idols are only moving in the directions told to them.
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