Shoujo Jidai (SNSD) fans will need no further evidence that their idols have become a smash sensation in Japan – their debut song, ‘GENIE’, was selected to be the official theme song for the Autumn/Winter Girls Award Japan 2010 show!
‘Girls Award’ is the largest fashion show in Japan, attended by many famous fashion models and designers. Yet the show also attracts many musical artists, as there are performances laced intermittently throughout. Immensely popular, the event is held in Yoyogi Stadium, which houses a massive 10,000 seats. The purpose of the event is to spread Japanese pop culture to the rest of the world.
Artists attending the event this year include Koda Kumi, Korea’s 4minute, w-inds, and many more. FOREVER21 and Armani Exchange are two of the many fashion brands to be showcased this season.