Daum, one of Korea’s leading web portals, recently launched a new campaign for its search application using SNSD as the face of the campaign. They have already released a set of CFs starring SNSD, and now they’re following it up with a pack of SNSD screensavers.
I am personally not too fond of screensavers because they don’t really serve much of a purpose now that people are no longer using CRT monitors. However, I have to admit that these particular screensavers changed my life. After just one view, I already felt like a new person, a better person. I have noticed that I tend to be more calm, less argumentative, and less inclined to drop kick my dog.
Even though the girls did not speak throughout the whole thing, I still felt like the screensavers spoke to me on a personal level. I can’t exactly pin point what the message was, but I think it had something to do with them wanting me to use Daum’s search engine.
However, I’m not too sure about their use of screensavers to advertise a search engine because if I’m spending all my time watching the screensavers, then I’m definitely not searching on Daum. Although I guess at the end of the day, all that really matters is that they’re still daum amazing screensavers.
SNSD [full] Daum Screensaver preview
Here’s a bonus life changing cut:
SNSD (9 in 1) KIss Me
sources: allkpop + aslotussmusic+ daum (can't find it)