7:32 am - 12/04/2010

Korea's Girls' Generation/SNSD Ready To Storm Japan


by Rob Schwartz  |   December 03, 2010 4:02 EST

The Japanese music market may be increasingly resistant to international repertoire, but that isn't stopping Girls' Generation. The Korean girl group is hoping to turn huge YouTube buzz into sales in Japan and other international markets.

Known as So Nyuh Shi Dae, or SNSD, at home and as Shoujo Jidai in Japan, the nine-member pop group has become a most-viewed regular on YouTube. Its kitsch videos for songs including "Gee" and "Hoot" have racked up 30.1 million and 5.9 million views, respectively.

Put together by South Korean management company/label SM Entertainment, group members Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona and Seohyun -- all known only by their first names -- have been huge stars in Korea since their 2007 debut. In addition to releasing a total of seven projects, including several repackages of the same material, the act has secured high-profile endorsements with Samsung and LG.

But with opportunities limited by the size of the Korean market, Girls' Generation is now targeting more lucrative international territories. Its first stop is Japan. The country has shown greater interest in Korean music since the success of such acts as BoA and Tohoshinki. And the girls' cute image appeals to J-pop fans.

According to Susumu Machida, managing director of the group's Universal-owned label Nayutawave Records, the major began capitalizing on the YouTube buzz by releasing a DVD compilation of the act's videos before issuing a record. Initial purchasers of "Shoujo Jidai Tourai: New Beginning of Girls' Generation," released Aug. 11, gained access to the act's debut Japan shows at the Ariake Coliseum in Tokyo on Aug. 25.

"Both their singing and dancing are remarkable," Machida says. "And that has driven their popularity."

The DVD -- which has sold 60,000 copies, according to Universal -- was followed by a rerecording of the group's Korean hit "Tell Me Your Wish" as its debut Japanese single, "Genie." The single hit No. 4 on Billboard's Japan Hot 100 and has sold 98,000 copies since its Sept. 8 release, according to SoundScan Japan. Follow-up single "Gee" reached No. 2 and has sold 80,000 since Oct. 20.

Meanwhile, aided by the fact that Sooyoung speaks fluent Japanese, the band secured appearances on more than 20 Japanese TV shows: almost unprecedented coverage for an international act. "Their performance on TV is so well-produced and sharp," Machida says. "In Japan, that's half the battle."

Girls' Generation's first Japanese-language album is due in the spring, and the group may target Europe later in 2011. There aren't yet any plans for a North American release.

Source: Billboard.com

i guess the only new news here is that they MAY target europe in 2011.  but good for them for being mentioned in billboard. 
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taecish 4th-Dec-2010 02:04 am (UTC)
lmao il them but they'd just get laughed at in europe
taecish 4th-Dec-2010 02:05 am (UTC)
actually i got my sisters into them and they are white as fuq so who knows~~~~~~~
(no subject) - Anonymous
hikarinoniji 4th-Dec-2010 02:21 am (UTC)
1+
lovejae23 4th-Dec-2010 02:08 am (UTC)
its funny how they mention that sooyoung is fluent in japanese which gets snsd show appearances yet when snsd is on talk shows sooyoung doesn't necessary get the most talk time
eliteseal 4th-Dec-2010 02:12 am (UTC)
Being fluent in japanese doesn't means you had to be the main spokesman for the group.You had to get the others used to speaking it
cruel_disorder 4th-Dec-2010 02:11 am (UTC)
Actually if they switch up their image to be more adult-like, sexier, I can see them venturing into the European market. Not necessarily succeeding, lol, bc I know nothing about the European market. But SM would definitely change their image up a bit to a more mature direction imo.

Almost makes me wish it would happen lol
eliteseal 4th-Dec-2010 02:16 am (UTC)
Ermm i don't really hope them to venture into Europe.Concerts/perfs are still ok but please don't cut an album..please don't follow the footsteps of WG
kerplunk 4th-Dec-2010 09:57 pm (UTC)
Exactly my thought!
quietreveries 4th-Dec-2010 02:16 am (UTC)
targeting europe would be interesting lol
(no subject) - Anonymous
icedevil0289 4th-Dec-2010 02:23 am (UTC)
agree.
jaghatar 4th-Dec-2010 02:21 am (UTC)
europe really? i would love to see that and see them fail miserably
classystar 4th-Dec-2010 06:34 am (UTC)
*likes*
gabucha26 4th-Dec-2010 02:23 am (UTC)
I hope that by "venturing" they mean just a fan meet or a special concert. Their style won't really fit with the western type of music.

And a japanese album on the way? hell yes finally! I hope is not made up of repeated songs and that it actually includes some original tracks. Please SM let them stay in Japan for a while! With the right promotion, these girls can be huge!
mystylle 4th-Dec-2010 08:03 am (UTC)
Ikr? Even if they do somethin' like "Run Devil Run" their is already a shit load of girl groups in Europe doin' that already, and better might I add.
hikarinoniji 4th-Dec-2010 02:24 am (UTC)
Out of all groups, SNSD might to Europe. Negl, I am disappointed. If only their music was my cup of tea.

notyourgeisha 4th-Dec-2010 02:31 am (UTC)
I'm just wondering, how long is their contract with SM?
albeitalways 4th-Dec-2010 04:44 am (UTC)
it varies depending on the members. some like yoona have almost a decade while others like seohyun depend on how long snsd's gonna last.
sballet06 4th-Dec-2010 02:34 am (UTC)
Excited for the full Japanese album, it better be full of original songs.

Europe seems a better option to me than trying to break into America right away but then again I don't really know the market so I guess we'll see~~
funkaliciousss 4th-Dec-2010 09:07 am (UTC)
yea idg why everyone thinks they will fail in europe. i actually think europe is more open to their bubblegum style then the states. and groups are still very popular in europe, especially the UK.
ethereal_limbo 4th-Dec-2010 02:35 am (UTC)
a europe venture is kind of interesting. idk, they might hit it off. some of the most random songs chart in europe, lol. so, why not.
miuratenshi 4th-Dec-2010 04:38 am (UTC)
YES a Japanese-language album! I'm glad that it looks like they'll be staying in Japan for awhile. ♥
kiku_cha8_8 4th-Dec-2010 04:52 am (UTC)
SM, please work on gettting SNSD to release original Japanese music instead of translating Gee/Genie/Oh into English. Half-ass shipping them to every continent is not the way to go.

Though if they decide to promote Run Devil Run in Europe, does that mean that they will just use the Ke$ha lyrics? lol
xkeirafanx 4th-Dec-2010 12:44 pm (UTC)
Though if they decide to promote Run Devil Run in Europe, does that mean that they will just use the Ke$ha lyrics? lol

If they do that, SNSD will get a fresh load of antis.
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