1:39 am - 09/21/2011


I always knew that this day would come.

Following on from the recent launch of RedOne’s boy band Midnight Red, another new American boy band baring the effeminate name of Heart2Heart are preparing to hit the market, but this one comes with a difference — they’re modeled completely after K-Pop! They haven’t actually said that themselves, but the similarities are impossible to miss. I’ll even list them for you.

  • They’re debuting with a MINI-ALBUM, not an EP
  • Their mini-album has an intro
  • They released a teaser video for their debut single “Facebook Official”, which sounds nothing like the actual song
  • Their teaser video looks like 4minute’s "I My Me Mine" meets 2PM’s "Take Off"
  • Their band name has a number in it and is the same title as 4minute’s hit single “Heart to Heart”
  • All the members go by nicknames
  • They have a leader, rapper, lead vocalist, and sub vocalist
  • Their mini-album is being mastered by Tom Coyne, who does BIGBANG and 2NE1

They also reek of the same style as many of the turn of the millennium boy bands like Backstreet Boys and *NSYNC, which isn’t a surprise since they’re being mentored by Mr. Lance Bass himself (couldn’t ya tell?). The boys will officially debut early next month with the release of their 1st mini-album, which is currently available to preview in 30-second snippets on their official website. The songs are rather good, but in a very “Oh, I loved this tune when *NSYNC released it ten years ago” type of way. The clubby “International” is undoubtedly the strongest and most modern of the mini-album’s 4 tracks, but the lead single “Facebook Official” is charming in an old school Backstreet Boys-meets-O-Town kind of way.Heart Attack (Intro) - Sample by Heart2HeartInternational - (Sample) by Heart2Heart

But regardless of their music, this whole Heart2Heart project is fascinating from a marketing perspective. South Korea has always borrowed the best bits from Europop, J-Pop, and American pop, and mashed them all together to create what we now know as K-Pop, but it’s not until recently that we’ve started seeing elements of K-Pop internationally. Robyn’s recentBody Talk mini-albums screamed K-Pop with their short lifespans and sole single focus; Ke$ha, Lady GaGa, and Usher’s EP repackaged albums are also a K-Pop staple; and even Rihanna carries some K-Pop trademarks with her rapid-fire releases and highly-stylized concepts for each album era. You also can’t mention K-Pop without taking a look back at American pop’s turn-of-the millennium golden age; back then, pop acts were clearly manufactured, but for the most part, talented — *NSYNC and Britney could dance their asses off, Christina Aguilera and Jessica Simpson were powerhouse vocalists, and Pink and Avril carried a singer-songwriter edge to their power pop. While Europe and Asia are still relatively happy with everyone knowing their pop acts are as fake as Beyonce’s songwriting credits, these days Americans need their stars sugar coated and marketed as being somewhat authentic, even though it’s all usually just smoke and mirrors set up by the label.

Heart2Heart don’t seem too concerned with hiding the fact that they’re no different to any other pop star — slick products — but they’ve tried to add a little artistry to their brand by listing leader Chad Future as both a creative director and music producer for the band, while cutie KX pulls double duties as both a sub-vocalist and group choreographer. That’s all well and good, but the real test will come when the boys start performing, so we can see if they really carry the K-Pop spirit as strong singers and dancers, or if they’re your typical Western pop stars who can barely sing and dance to save their lives.

I’m already a Heart2Heart stan — duh — but their boy band plan is far from perfect. Firstly, not even the cheesiest K-Pop act would give their members names like Chad Future and Pretty Boi Pete (-_-), and I don’t ever remember 98 Degrees calling one of their members the group’s official ‘Swag General’ (*_*). But I’m down for some fun with Heart2Heart and my new boyfriend KX. Plus, Midnight Red need some competition, right?

Check out Heart2Heart’s terrible/amazing “Facebook Official” teaser below. You can also find out everything you need to know on the group over at their official website or Facebook page.

source: theprophetblog, youtube, soundcloud page
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ninyafreak 21st-Sep-2011 01:47 pm (UTC)
Interesting. Very interesting
deaaan 21st-Sep-2011 01:48 pm (UTC)
is that blair fowler omg i love her
jaenovation 21st-Sep-2011 02:01 pm (UTC)
Yes it is! Only thing I'm excited for.
maximumtimo 21st-Sep-2011 01:49 pm (UTC)
Their logo looks like it says "heart2trash" ...
notochrasy 21st-Sep-2011 01:51 pm (UTC)
their song is called "facebook official" - say what

jongina 21st-Sep-2011 02:07 pm (UTC)
mte lmao
xalexandriam 21st-Sep-2011 01:54 pm (UTC)
lmao crying at the fact that their single is called "facebook official".

i mean, shit. they even use the same font pominit used for their 4minutes left album.
aifurikuri 21st-Sep-2011 01:54 pm (UTC)
oh lord i can't wait!
aifurikuri 21st-Sep-2011 01:56 pm (UTC)
lolololol i'm sorry i like my kpop when it's kpop not this >.< dying~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~+_+
unreal 21st-Sep-2011 01:57 pm (UTC)
Wannabe copycats
speakoslow 21st-Sep-2011 01:58 pm (UTC)
Wow looks pretty bad...I don't think anyone will get past the name "Heart2Heart"..
volume1995 21st-Sep-2011 01:59 pm (UTC)
of you go their soundcloud and listen to the sample of international they even say "annyeong haseyo" but it sounds like ANYON HA SAY YOW

but ehm ok i c how it is america
djlancerock 21st-Sep-2011 02:57 pm (UTC)
they also say knee how though
anconeous 21st-Sep-2011 01:59 pm (UTC)
Oh God. As long as Lance wasn't their dance teacher.

Never forget:

devilstay 21st-Sep-2011 02:23 pm (UTC)
This is why it won't work.
jaenovation 21st-Sep-2011 02:00 pm (UTC)
Yeah no it only works with hot Asians.
keyllastic 21st-Sep-2011 02:08 pm (UTC)
+1 lol
jeit91 21st-Sep-2011 02:00 pm (UTC)
Idk I don't think this image works in the us. It just looks too cheesy trying to make Americans try to pull off kpop type concepts. They should adapt more to American style music and style/model themselves after top us artists while still bringing the kpop skill, talent, and group factors

Nonetheless I am interested to see how it goes. Usually groups like this don't get big.
jeit91 21st-Sep-2011 02:05 pm (UTC)
And the only honorable mention of a pop group from America was Danity Kane. The rest flopped.
unreal 21st-Sep-2011 02:01 pm (UTC)
carry the K-Pop spirit as strong singers and dancers,
Excuse me?
kms012 21st-Sep-2011 04:52 pm (UTC)
hellicoptajuuce 21st-Sep-2011 02:02 pm (UTC)
DNW DNW DNW IDC NOT GIVING THEM A CHANCE CRYING RIGHT NOW second part of the teaser looks like Teen Top's Supa Luv's turbine room
junhos_butt 21st-Sep-2011 04:22 pm (UTC)
omg i see it .__. no me gusta
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