12:35 pm - 06/25/2012

Wonder Girls' Japanese debut receiving doubts, criticism

Another girl group is passing themselves off as "the last big-shot" from K-Pop to debut in Japan. This time it's 5-member group, Wonder Girls with their album "Nobody for Everybody" (7/25) whose debut has been made public.

"Wonder Girls debuted in 2007 in Korea. Their single 'Tell Me' was a major hit, and they quickly rose to stardom. They debuted at the same time as Shojojidai, who are at the top of the domestic market in Korea, and KARA, who are popular in Japan, but since then their popularity has fallen. In 2009 they made full-blown advances into the American market, and they became the first Korean singer to chart on Billboard's Hot 100 with 'Nobody' (#76). They continued promotions there until last year when they came back after a two year absence to the Korean market and reached #1 with a new song there," said one Korean entertainment reporter.

Wonder Girls have been promoted in the Japanese media as, "The last important K-Pop artist [to come to Japan]" and "K-Pop's ultimate weapon," heralding their coming with great fanfare, and these claims must be true, right? "Truthfully, I don't think so," said one K-Pop entertainment writer.

"In short, they advanced into the American market, but they weren't able to sell. And when they came back to Korea, in the time that they were away from their homeland, their status had fallen and it was Shojojidai's big break. They definitely got a #1 single after a 2-year absence, but compared with Shojojidai, they didn't have much power on the charts. In the end, it seems they've already passed their peak in Korea, and are looking at Japanese promotions as a means of survival. However, doesn't it seem like it's too late for that?"

They were rejected by America, then rejected by their homeland, and so they've had to try their hand in Japan, even with the K-Pop boom losing steam. We wonder what will happen when these "former big-shots" come to Japan with K-Pop already in its final days in Japan.

Source - Cyzo
Translation - qummydino

im really interested to see how they sell in Japan, Wonder Party was so good n I was missin them a lot!

ionizable 25th-Jun-2012 07:47 am (UTC)
ia with everything you said, but lbr jype is pretty desperate these days to make some bank. the girls are probably thrilled to get to go interact with their japanese fans, but they're also probably aware that they need to chip in and do their part to make money for the past few years since they haven't been as profitable as the standard idol group.
molly_hime 25th-Jun-2012 07:50 am (UTC)
Is it really that bad? I don't really pay much attention to companies themselves, but I always thought JYP groups did pretty well.
ionizable 25th-Jun-2012 07:58 am (UTC)
i haven't been paying attention to the numbers in the past few years, but i'm pretty sure jype is still nearly always at the bottom of the big three. i know a couple years ago jype had a net loss of a few billion won, mostly thanks to the american venture but also the chinese market too i think? as opposed to yge which made a few billion in net profit.
molly_hime 25th-Jun-2012 08:01 am (UTC)
Hmm never realized it was that bad. I knew they were nowhere near SM cause SJ and SNSD rake in the dough.
I can only imagine if WG had never gone to America, JYP would be rolling in it right now. Dropping the top group of the planet when they've just hit the peak? Not a great idea.
hpn88 25th-Jun-2012 12:14 pm (UTC)
Dream high saved the company IMO. That and 2cf's revenue.
pivotandsway 25th-Jun-2012 08:00 am (UTC)
I don't think it's that bad. Early last year yeah, JYPE was arguably in a dire financial situation (which he admitted was due to promoting artists overseas) but I think the success of their releases since then has them doing fine. Yes they would of course want to recoup the potential sales from when they were gone but it's not like they're dead weight or about to go bankrupt.

Edited at 2012-06-25 08:03 am (UTC)
akaich0u 25th-Jun-2012 08:35 am (UTC)
IA. Money was a major factor in this move but the worst has passed for JYPE.
zoetheslacker 25th-Jun-2012 12:21 pm (UTC)
how's 2PM faring in Japan? they seem to be quite popular with advertisers and i dunno, the current IT k-pop group to be mentioned when talking about the japanese market. though i believe that their record sales are no where near SM's roaster.
hpn88 25th-Jun-2012 12:52 pm (UTC)
not that badly, but they crossed 150k for their latest single plus selling out 8 concerts (though Chinese and K-fans contributed greatly to those I think). They're not flopping and I think their Japanese management actually knows what they are doing.
asnindie 25th-Jun-2012 12:57 pm (UTC)
They're doing well enough, they're being promoted more as idols than music but they've got a decent sized fanbase for a debuting male idol group which rarely happens. Help that they've released original songs.
zoetheslacker 25th-Jun-2012 01:35 pm (UTC)
ngl, i had actually enjoyed I'm Your Man more than their Korean releases
asnindie 25th-Jun-2012 02:13 pm (UTC)
I actually liked their JPN releases way more than their emo/try hard stuff from Korea.
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